There’s a line between spamming your audience and never sending them anything, and a lot of businesses struggle finding it. You need to find the email frequency that creates the most perceived value for your audience. The Email Tsunami I remember as a kid there were days when I went to get the mail and the box was completely full. Much of it was Continue Reading...
Build Your Dream Digital Home
I framed houses for a year out of college — and it taught me a lot about websites. Just like a house, there are many different ways to build a website. But a family that’s getting one from the ground up wants a house that fits their needs — not a one-size-fits-all box. So should your business. Here’s how you can frame your website from the Continue Reading...
Who’s Writing Your Content?
Greetings Rainmakers! It’s a time of re-evaluation, growth and planning for us here at Rainmaker Digital Services. We’re seeing changes to some of the most influential services and technology that drive marketing and business. Exciting new ideas are arising that will impact the digital marketing industry over the next year — and we’re using them Continue Reading...
SEO Starts with These 8 Letters
Google is the king of search engines. Over 80% of all searches worldwide are conducted through Google, so when they make changes, the whole content marketing world pays attention. And they just made a change. E-A-T was the acronym that defined SEO success for years. Google has changed that. The acronym has added another letter — it’s now Continue Reading...
Build a Better Online Business
It’s the beginning of January, and that means New Year’s resolutions. It’s a great time to make a resolution to build a better online business in this coming year. Here are the five steps to follow to make your business a success in 2023. #1: Commit to Publishing Content Regularly We’re all media companies now; in 2023, you can’t be on the Continue Reading...
3 Stories that Shaped Content Marketing in 2022
2022 has been an eventful year for content marketing. From third-party data to TikTok competition, we’ve seen big changes industry-wide. There are three stories that dominated 2022, but their impact doesn’t end there. Here are the trends that shaped this year — and how we expect them to carry over to 2023. Third-Party Data Lost Its Continue Reading...
Social Selling Starts with Your Site
Social commerce is hot. Defined as eCommerce that happens through social media, social commerce has been a regular feature in the business news cycle. With eCommerce booming, social commerce should be the next big thing — after all, if you could make Facebook, TikTok or Instagram your one-stop shop, why wouldn’t you? The reality is more Continue Reading...
Set Course for SEO Success in 2023
Greetings Rainmakers! Christmas and New Year’s are right around the corner, hard as that might be to believe. It feels like we only just started the year. We’re wrapping the year up strong and looking to start the next year on the right foot; we’re sure you are too. Our Dispatch is here to help. This month’s Rainmaker Dispatch is full of Continue Reading...
Great Ledes Keep People Reading
You have 15 seconds to get people’s attention before they bounce. Is your content generating a high bounce rate? You’re probably missing a good lede. We’ve covered above vs. below the fold — the numbers are clear. You lose a good chunk of your audience before the reader leaves the first page. The average bounce rate is around 50% across all Continue Reading...
Power Up Your Emails with Personalization
13,001 cars in 15 years. That’s how many Chevrolet cars Joe Girard personally sold at his dealership in the 1960s and 70s. Not in bulk. One at a time. Every year Girard commissioned 12 personalized greeting cards for each customer, which he addressed to them personally. That kept people coming back — and buying cars. Girard used direct Continue Reading...
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