You can’t log onto the Internet without running into a podcast. Podcasts have gone from niche channel to mainstream powerhouse. The Joe Rogan Experience is one of the most influential pieces of media in the world, and hundreds of other smaller podcasts still garner massive audiences every week. There are 464.7 million podcast listeners around Continue Reading...
Un-Break Your Links
Bad links have a bigger impact than you realize. I was trying to update the Rainmaker Platform Knowledge Base the other day and noticed broken links to resources from some companies that produce our platform add-ons. They had moved or changed links. In some of those cases, the resource didn’t exist anymore or I couldn’t find it, and they lost a Continue Reading...
YouTube is for You Too
Greetings Rainmakers! In this Monthly Dispatch we have a lot of news to share with you — more than just our regular complement of marketing links. Let’s jump right in. Get 10% Off a Site Review We recently ran a promotion for anyone who signed up for the Dispatch offering 10% off our Rainmaker Site Review. If you missed or lost the code, it’s Continue Reading...
State of the Platform: Automate Your Marketing with Autoresponders
Greetings, Rainmakers! This month’s State of the Platform includes some news about an update to the platform, a great client spotlight interview, some tips on autoresponders and more. Let’s dive in. Platform Updates: RainMail Enhancements with Version 3.3.4 We’ve spent the last couple of weeks testing, calibrating and adjusting the new Continue Reading...
Give Your Product Personality
I’ve written and edited literally thousands of item descriptions. Several years ago, I worked for a distributor. Part of my job was putting together item descriptions — either writing new ones or rewording what we got from the manufacturer. Just about every description I wrote was dry and boring. But they don’t have to be. Every brand has Continue Reading...
Should You Pay for ANY Social Media?
If you’ve been watching the news, you’ve probably seen the drama over Twitter’s new Twitter Blue and Verification for Organization services. Premium services for social media aren’t new. LinkedIn’s premium version has been around for a while. Meta is starting a paid program of its own. But Twitter Blue is a hot topic in the news, and more Continue Reading...
Tactics and Technology Change. Marketing Doesn’t.
There’s a reason we publish our Monthly Dispatch: marketing changes fast. But it’s easy to miss the forest for the trees sometimes. I was talking to our copywriter David Brandon the other day about this, and the phrase we settled on describing the state of our industry was: “Tactics and technology change. Marketing doesn’t.” A better meta Continue Reading...
State of the Platform: Full-Width Pages
Greetings, Rainmakers! Welcome to this month’s State of the Platform! We have a full slate of updates, customer stories and tips for you, so let’s get right to it. Rainmaker Platform Version Releases Since the last State of the Platform, we’ve had two minor releases and a couple of smaller changes to Rainmaker Platform. This month, we Continue Reading...
Convert More Customers with “Why You?”
Just because you get views doesn’t mean your content is successful. Views are great. Engagement is great. But the point of marketing is to get people to take action. When you build a funnel, you start at the top, building awareness. Then you take your audience down to the middle of the funnel and help them evaluate the action they need to Continue Reading...
PII™: The Key to Great Email Marketing
Are your emails getting read? It’s harder than ever to get noticed in your audience’s inbox. Open rates and click-through rates are down across the board. It’s more critical than ever to make sure your email is optimized, and that means giving your audience what they want. We have a formula that will help you do just that. Vary Your Email Continue Reading...
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