I’ve only seen a tornado in person once. But for a couple of months each year, they’re constantly on my mind. Every spring here in Oklahoma, our local news channels are on high alert for the storms that spawn tornadoes. Each line of clouds on the horizon is potential trouble; there’s a tenseness to the air. That’s what SEO feels like right Continue Reading...

More is better has defined digital marketing for 20+ years. Not anymore. AI has commoditized content creation (not creativity, just creation). “More is better” is available to everyone, and SEO-centric, generic blogs aren’t going to cut it anymore. Creative, unique, permission-based content is how you stand out from AI. Why Permission Continue Reading...

I’ve watched a lot of trends come and go in my 30+ years as a marketer, but 2024 is shaping up to be one of the fastest-moving years I’ve seen. Reminds me of 1998. Whether you’re a marketer or business owner, you need to be prepared. Here are the four areas that will have an impact this year: 1: Social media and Google are fighting for search Continue Reading...

As we close the books on 2023, we’re doing something a little different for the final Dispatch of the year. You hear a lot from me and Ed in our marketing emails and articles. It’s rare that you hear from the rest of the RMDS team, but as our clients can tell you, our Client Services and DevOps staff are vital to Rainmaker Platform’s Continue Reading...

You’re going to see a lot of “here’s your email marketing strategy in 2024” articles in the next month or so. This is not that. Yes, email and engagement are the central pillar of content marketing. Yes, permission-based marketing has a power that other channels just don’t, and email is the way most users give brands permission. But when Continue Reading...

A burned-out car handed the Stanley brand a gift last week. A woman posted a video to TikTok showing her destroyed vehicle… in the center console was an intact Stanley mug. The ice in the cup wasn’t even melted after the fire. https://www.tiktok.com/@danimarielettering/video/7301724587488759070 Stanley caught wind of the video, and within Continue Reading...

Is your brand boring? Many marketers, especially in B2B, struggle with the perception that their product or service is boring. That’s not true. To the right audience, you’re not boring. I have an acquaintance who’s very passionate about airplanes. He knows every commercial plane by silhouette and will happily talk your ear off about it. Continue Reading...

SEO has changed a lot in the last few years. If you were doing marketing in the 2000s or 2010s, you remember how central SEO was to everything. Marketers discovered that there was attention available for anyone who invested a little effort to publish relevant content. Content marketing was aimed directly at taking your site to the top of the Continue Reading...

Success isn’t random. That’s a well-known fact, and my conversations with our clients over the past year through content like Digital Marketing Done Right and our Q&A series have only reinforced that for me. Our most successful clients don’t rely on chance or hope to build their business. It came to a head in our recent Q&A with Continue Reading...

Permission is powerful. When you have someone’s permission to market directly to them, they’ve chosen to listen. You’re not just another message fighting for attention in the middle of their social media feed — you’ve been invited in. Email is the predominant permission-based channel, but it’s not the only one. There’s another Continue Reading...