AI is all over the news. It’s inescapable — and even in its current fledgling form, it’s changing digital marketing, agencies and business models. The news is full of people yelling about AI. Either it’s the greatest thing since sliced bread, or it’s going to turn into Skynet and kill us all. No in between. The truth is less Continue Reading...
Cut the Middleman Out
Middlemen are the backbone of modern marketing. They’re all names you know. Google for search; Meta, X and TikTok for social media; Google Ads, Microsoft Advertising and Amazon Ads for advertising. All the power in digital has been in the hands of the middlemen since the beginning. Why? Access to audience. They gave users value through Continue Reading...
Get Started with Social Media in 2024
I’ve been asking all the small business owners I know what their biggest digital marketing need is today — and one of the first things they bring up is social media. If you’re one of those small business owners, this one’s for you. Social media is one of the most important pillars of your digital marketing strategy, but you Continue Reading...
Build Backlinks Google Will Love
Google’s been all over the news lately. Results have gotten much less useful over the last few years, and headlines proclaiming Google’s downfall are everywhere. It wasn’t always this way. Google is the world leader in search for a reason. Early on, while its competitors were struggling to determine which sites mattered, Google hit on the Continue Reading...
Building Brand Loyalty in a Cynical World
Why do people buy Heinz® ketchup, Apple® smartphones or Kleenex® tissues over other brands? Branding. It’s one thing to be able to sell someone a product or service once. But to get them to be loyal to your brand above all others — that’s a whole different ball game. And it’s harder now than ever before. In an age where disinformation is Continue Reading...
Create Email Conversations Through PII
Email is the most important digital marketing channel you have. Just like real life, relationships are built through one-on-one conversations over time. Communicating directly with your audience through a channel you control is the single most effective way to build a relationship. The key word there is conversation. If you talk about the Continue Reading...
Don’t Forget Facebook
Facebook’s still the biggest social media platform on earth — though you might not know it if you read marketing trade publications. TikTok, LinkedIn and Instagram get more press. Facebook sometimes gets forgotten. But no other social media platform reaches as many people across as many demographics. Facebook has 3 billion monthly active users. Continue Reading...
Craft a Compelling Podcast
Like podcasts? You’re not alone. There are roughly 4 million podcasts published right now, and the number shoots up every year. Podcasts are among the most popular media on earth. Shows like Crime Junkie, The Joe Rogan Experience and Call Her Daddy draw huge online crowds. And podcasting is big business too, with revenue expected to hit $4 Continue Reading...
How Local Landing Pages Turn Bricks to Clicks
When we think about landing pages, we think digital-first. Many of our clients at Rainmaker Digital Services are Internet natives with digital-first business models; it’s understandable. But brick and mortar businesses use landing pages too. Here’s how you can use landing pages to turn brick and mortar customers into click and mortar Continue Reading...
Influencers are for Business, Too
When you hear “influencer marketing,” you probably think of a B2C brand like Nike, Pedialyte, MyPillow, or NordVPN. All the people I know who’ve been influencers have been B2C for mommy blogger or athleisure brands. But influencers aren’t just a B2C thing. IBM, Samsung and other huge brands routinely use influencers for their B2B business — Continue Reading...
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