Email is the most important digital marketing channel you have. Just like real life, relationships are built through one-on-one conversations over time. Communicating directly with your audience through a channel you control is the single most effective way to build a relationship. The key word there is conversation. If you talk about the Continue Reading...
Don’t Forget Facebook
Facebook’s still the biggest social media platform on earth — though you might not know it if you read marketing trade publications. TikTok, LinkedIn and Instagram get more press. Facebook sometimes gets forgotten. But no other social media platform reaches as many people across as many demographics. Facebook has 3 billion monthly active users. Continue Reading...
Craft a Compelling Podcast
Like podcasts? You’re not alone. There are roughly 4 million podcasts published right now, and the number shoots up every year. Podcasts are among the most popular media on earth. Shows like Crime Junkie, The Joe Rogan Experience and Call Her Daddy draw huge online crowds. And podcasting is big business too, with revenue expected to hit $4 Continue Reading...
How Local Landing Pages Turn Bricks to Clicks
When we think about landing pages, we think digital-first. Many of our clients at Rainmaker Digital Services are Internet natives with digital-first business models; it’s understandable. But brick and mortar businesses use landing pages too. Here’s how you can use landing pages to turn brick and mortar customers into click and mortar Continue Reading...
Influencers are for Business, Too
When you hear “influencer marketing,” you probably think of a B2C brand like Nike, Pedialyte, MyPillow, or NordVPN. All the people I know who’ve been influencers have been B2C for mommy blogger or athleisure brands. But influencers aren’t just a B2C thing. IBM, Samsung and other huge brands routinely use influencers for their B2B business — Continue Reading...
Google is Not Your Audience
I’ve only seen a tornado in person once. But for a couple of months each year, they’re constantly on my mind. Every spring here in Oklahoma, our local news channels are on high alert for the storms that spawn tornadoes. Each line of clouds on the horizon is potential trouble; there’s a tenseness to the air. That’s what SEO feels like right Continue Reading...
Bring the Human Back to Marketing
More is better has defined digital marketing for 20+ years. Not anymore. AI has commoditized content creation (not creativity, just creation). “More is better” is available to everyone, and SEO-centric, generic blogs aren’t going to cut it anymore. Creative, unique, permission-based content is how you stand out from AI. Why Permission Continue Reading...
Watch These Trends in 2024
I’ve watched a lot of trends come and go in my 30+ years as a marketer, but 2024 is shaping up to be one of the fastest-moving years I’ve seen. Reminds me of 1998. Whether you’re a marketer or business owner, you need to be prepared. Here are the four areas that will have an impact this year: 1: Social media and Google are fighting for search Continue Reading...
The Dispatch Year in Review
As we close the books on 2023, we’re doing something a little different for the final Dispatch of the year. You hear a lot from me and Ed in our marketing emails and articles. It’s rare that you hear from the rest of the RMDS team, but as our clients can tell you, our Client Services and DevOps staff are vital to Rainmaker Platform’s Continue Reading...
Don’t Let Your Email Data Deceive You
You’re going to see a lot of “here’s your email marketing strategy in 2024” articles in the next month or so. This is not that. Yes, email and engagement are the central pillar of content marketing. Yes, permission-based marketing has a power that other channels just don’t, and email is the way most users give brands permission. But when Continue Reading...
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