Nothing convinces people you’re good at what you do like somebody else saying it. Reviews and testimonials are incredibly powerful. There’s an indication of customers that are so happy that they took the time to share their appreciation of the experience. And roughly 70% of online shoppers read and consider reviews before buying. You need Continue Reading...
Three Questions Every Post Must Answer
“You have to post on social media.” Marketers have been saying that for over a decade. And it’s true; without a social media presence, you’re missing out on a huge chunk of potential audience. But “just post” isn’t a strategy. “Just post” is what causes a lot of businesses to give up on social media altogether. They just aren’t getting Continue Reading...
Trust Builds Business
Want people to do things for you? They need to trust you. Your audience is asking you a question: will you provide what I need when I need it under the terms we agreed upon? You may answer “yes.” But they need to believe you. That’s trust. You can’t “game” or “fake” trust. It has to be real. It’s foundational to every business Continue Reading...
Dispatch Discussions: How Fast Should Your Site Be?
This is our first Dispatch Discussion, where we discuss something that's happening in content marketing with our host David Brandon, our president Ed Bardwell and a guest. This one included our DevOps manager Lucas Hillebrandt. You can find clips of the discussion on our socials at LinkedIn, Facebook, Threads and BlueSky. David: Welcome Continue Reading...
Dispatch Discussions: The Importance of Owning Your Digital Presence
In Dispatch Discussions, we discuss something that's happening in content marketing with our host David Brandon, our president Ed Bardwell and a guest. This one included Rainmaker Platform client Fred Schenkelberg of Accendo Reliability. You can find clips of the discussion on our socials at LinkedIn, Facebook, Threads and Continue Reading...
Authenticity: The Most Misunderstood Marketing Term
“Authenticity” is the hottest buzzword in content marketing. But no one seems to know what it actually means. It’s not: A production value A type of content A pivot from brand-specific to personality-driven Here’s how to make sure you’re authentic. Many people think “authentic” content is a function of openness and access. Continue Reading...
Find the Format that Fits
It’s over. We won. 20 years ago, “content is king” was a radical idea. Now it’s banal. Web pages, forums, blogs, podcasts, videos … marketers all agree that content is the engine that drives interest, traffic and conversions. What they don’t agree on is which kinds of content you should produce. There are a lot of people saying “Oh, you Continue Reading...
What’s Your Content Marketing Recipe?
Like a great meal, successful marketing starts with a good recipe. A recipe is just a ratio of ingredients. As cook and author Michael Ruhlman notes, “When you know a ratio, you have a hundred recipes at hand.” If you want well-balanced content marketing, you need the right content ratio for your business. Here at Rainmaker Digital Continue Reading...
Control the Conversation
People will talk about your business. In 2025, few businesses can sell without communicating with their audience. If you don’t tell your story, other people will do it for you through social media and online reviews. Own your digital presence and control the conversation around your brand. The best way to do that is with your Continue Reading...
The Stories that Shaped Digital Marketing in 2024
We’ve read a lot of news this year. Every week, each member of the Rainmaker Digital Services team contributes a list of articles for RainmakerDispatch.com — these include news, how-tos, case studies, and anything else we think is relevant for our audience. The marketing team chooses the top 17 links to go up on the site. Then every month, we Continue Reading...
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