“What gets measured gets managed,” says one old marketing proverb (originally attributed to Peter Drucker). Though it’s debatable whether Drucker actually said it, the concept still holds true. Marketing isn’t a “vibe-based” profession. You can’t run a business on gut. At the same time, it’s not practical to monitor and manage everything — the Continue Reading...

On average, roughly 12,000 new small businesses start every day in the USA. Are you one of them? If you’re starting a small business, digital is a priority. You can no longer ignore it. 76% of consumers look at your online presence before visiting your business. When you start out, there are two major areas to prioritize. First, become Continue Reading...

The single most important thing you need to know to successfully market your brand is who your audience is. As legendary marketer Seth Godin is known for saying, “Find your tribe.” Who wants to buy? Who is willing to listen? How many are there? Where do they congregate? The answers to all of these stem back to one principle: know your Continue Reading...

Everyone wants to be first. But is it worth it? Several years ago, a good friend of mine worked for a company where the CEO was obsessed with reaching the first position on Google search. He had a list of 250 or so search terms, and every week my buddy would get called into a meeting where the CEO would read through the SEO reports and blast the Continue Reading...

Digital marketing is for more than just Internet businesses. Businesses like Amazon would never have been possible without the Internet, but the Internet revolutionized more than just eCommerce. Technology helps businesses and consumers every minute of every day … including local businesses. Your main revenue may come from a physical location Continue Reading...

Social media is changing. When social media first started, the platform chose what content you saw primarily based on who you followed. That’s not how it works today. Instead of curating the timeline by creator, algorithms are now curating by interest. Here’s a quick experiment for you. Think of a few topics you’d like to see more about Continue Reading...

Nothing convinces people you’re good at what you do like somebody else saying it. Reviews and testimonials are incredibly powerful. There’s an indication of customers that are so happy that they took the time to share their appreciation of the experience. And roughly 70% of online shoppers read and consider reviews before buying. You need Continue Reading...

“You have to post on social media.” Marketers have been saying that for over a decade. And it’s true; without a social media presence, you’re missing out on a huge chunk of potential audience. But “just post” isn’t a strategy. “Just post” is what causes a lot of businesses to give up on social media altogether. They just aren’t getting Continue Reading...