There is no “ranking #1 on Google” anymore … and honestly, it hasn’t been a thing for a couple of years now. Pull out your smartphone right now and search for something on Google. You’ll have to scroll two screens before you see one of the traditional results links. AI Overviews, ads, Maps, Google Business Profile information, Google Shopping Continue Reading...
Keep Calm and Content On: The Weekly Dispatch
Worried about digital marketing? You’re not alone. There’s a lot to be concerned about. AI is driving more referrals … less referrals but they’re better … but maybe they’re not … maybe they are. Organic reach on social is dying. Referral traffic is going away. Search engines aren’t sending sites traffic and socials are penalizing Continue Reading...
SEO Today: Start with Brand
SEO is dead … or so my LinkedIn feed says. I’ll confess: I've even said it myself. But I realized something while reading an article on AI search optimization the other day: every tip was also helpful for SEO. Marketers are worried about AI search. But we must cut through the fear, uncertainty and doubt surrounding it. We need to Continue Reading...
Right This Way, Sir …
I paid $20 for a key fob last year. It’s just a black plastic disc with a QR code on the back. But it’s special. It’s the key to a back door that leads to a Spokane basement speakeasy, one of the best places in the city to get a cocktail. I haven’t been to Spokane in a year. I don’t know when I’ll be back. I still shelled out $20 for that key Continue Reading...
Don’t Just Reach, Teach
Turn knowledge into profit. That key tenet has been a big part of building our clients’ businesses over the years. No matter who you are, you have information that — presented in the right way — is useful enough for people that they’ll give you something in return. Attention. Contact information. Revenue. But that’s harder now than it sounds. Continue Reading...
Organize Your Online Store
How organized is your eCommerce site? Most brick and mortar stores have pretty good organization. When you walk into a grocery store, you expect to find flour and sugar on the same aisle; it makes sense. Online stores should be similar. But I can tell you from experience … not all of them are. I have helped clients build and optimize Continue Reading...
Don’t Make Your Socials an Afterthought
Don’t make your social media an afterthought. For too many companies (especially small businesses), social media is at the bottom of the priority list. Sometimes it might not get done at all. Or it gets assigned to the boss’s neighbor’s kid as a favor because “they’re good with computers.” This isn’t a recipe for social media success. If Continue Reading...
Does Google Know Who You Are?
We’re big fans of Google My Business as a marketing tool for local businesses. There are a lot of reasons why. For starters, 76% of consumers review a company’s online presence before visiting their store. And 77% look for local business information through Google. Despite AI search making inroads on traditional search, it hasn’t made Google My Continue Reading...
Rethink Audience Building
Greetings Rainmakers! In this Monthly Dispatch, we’re looking at building your audience. Is Google still the best option for visibility? Have you found the right potential customers to talk to? Are you taking advantage of the persuasive tools you have? Find the answer to these questions and more insights here: Stop Focusing On Google, It’s Continue Reading...
Monitor Your Marketing Metrics
“What gets measured gets managed,” says one old marketing proverb (originally attributed to Peter Drucker). Though it’s debatable whether Drucker actually said it, the concept still holds true. Marketing isn’t a “vibe-based” profession. You can’t run a business on gut. At the same time, it’s not practical to monitor and manage everything — the Continue Reading...
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