Greetings Rainmakers! In this Monthly Dispatch, we’re focusing on the future — from the changes shaping how we find things on the web, to the new AI tools that are building, organizing and discovering content. Read on for some bold, well-researched takes on what’s happening now through the next few years. AI is Killing the Business Model of Continue Reading...
Content Marketing is Changing. Are You?
Greetings, Rainmakers! In this Monthly Dispatch, we’re focusing on content across the board — what’s working, how it’s published, and how it’s distributed. There are some critical updates here if you do any sort of digital marketing, including Google saying the quiet part out loud and the broad, sweeping changes in social media over the last Continue Reading...
Authentic, Not Artificial
Greetings, Rainmakers! In this Monthly Dispatch, we’re showcasing the latest news and trends in content marketing — and how people are addressing them. Read these articles to prepare yourself for success in Q2. From AI to WordPress to Google statistics, it’s all here: Brand Differentiation in an AI World: The Power of Continue Reading...
Keys to Content Visibility
Greetings, Rainmakers! In this Monthly Dispatch, we’re looking at the trends that determine whether people see your content or not. From Google to Instagram to TikTok, here are February’s best guides to content marketing success in 2025. Short-Form Video Dominance: The Future Of Engagement In Social Media The story of social media for the Continue Reading...
SEO Now Means “Search Everywhere Optimization”
Greetings Rainmakers! This is the first Monthly Dispatch of 2025, and we’ve got something new for you. You might not be aware yet, but we’re publishing the Monthly Dispatch on LinkedIn now too. If you aren’t following us on LinkedIn, now’s the time to start. Sign up here to get the latest from Continue Reading...
Unlock Voice Search Visibility
Greetings Rainmakers! 2024 is almost over, and in this final Dispatch of the year, we’ve rounded up this month’s best articles on the state of content and content discovery. Voice search, podcast audio, YouTube visibility … it’s all here, just in time for the new year. Voice Search SEO: How Does It Work? With the rise of smartphones and Continue Reading...
Embrace Creative Friction
Greetings Rainmakers! The hits just keep coming this month. As the digital marketing ecosystem shifts around us, we have to find new ways to get people’s attention … or resurrect old ones. Google’s Creator Summit pointed out the issues that small content creators are having as good content loses search traffic. SEOs are scrambling. Social isn’t Continue Reading...
When “Free” Costs $32M
Greetings Rainmakers! We’re seeing a lot of upheaval with the big website platforms right now, including a trademark war between the WordPress copyright holder and one of the biggest WordPress hosting providers, with millions of sites affected by the feud. This month’s Dispatch includes an overview on that feud and a snapshot of the current Continue Reading...
SEO Best Practices Aren’t Everything
Greetings Rainmakers! There’s a lot of volatility in marketing success right now. Google’s latest update has some sites skyrocketing and some in free fall. AI is rapidly evolving. Social media marketing is constantly in flux. And yet … the fundamentals remain the same, as they have for hundreds of years. It’s just the tools we use that Continue Reading...
Marketing’s Future is the Past
Greetings Rainmakers! This has been a newsworthy month in the world of digital marketing. Google’s antitrust proceedings, new details about how marketing attribution has changed, the walk-back of third-party cookie policy … there’s a lot to go over. We’ve got it all here. Read this month’s Dispatch and stay up to date with the latest changes in Continue Reading...
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