Greetings Rainmakers!
This has been a newsworthy month in the world of digital marketing. Google’s antitrust proceedings, new details about how marketing attribution has changed, the walk-back of third-party cookie policy … there’s a lot to go over. We’ve got it all here. Read this month’s Dispatch and stay up to date with the latest changes in the marketing world.
Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
Rand Fishkin of SparkToro has been in content marketing for a long time and seen a lot of changes. In this piece, he argues that the way we approach marketing has to change — and that we should take inspiration from the past.
Short-form video took a little while to get its footing — but it’s now the most powerful content format you can use, because of its power to grab and hold attention. Our own David Brandon explains why.
Google Drops Out of the Anti-Cookie Campaign. What’s Next?
Browsers have been trying to slowly phase out third-party cookies due to privacy concerns for a few years now. Yet after all this work, Google has walked back its position. In this piece, Robert Rose of Content Marketing Institute lays out what it all means.
Threads Gains Momentum as Users Reach 200M
Meta’s Twitter alternative launched with great fanfare and promptly disappeared from the zeitgeist. Yet behind the scenes it’s been quietly building a user base. Andrew Hutchinson interprets what this user data means in this Social Media Today article.
How SEO and SEM Strategies Work Together
Organic search traffic is harder than ever to generate. Harry Mackin makes the case in this TopRank Marketing piece that SEM and SEO can augment each other to create better search results for your brand.
Google Declared a Monopoly: Industry Reactions and Implications
Alphabet recently lost a landmark antitrust case in the United States courts. This has far-reaching implications for not just Google, but the entire tech landscape. This Search Engine Land piece by Anu Adegbola gathers up professional opinions on the repercussions from a wide variety of industry professionals.
Thanks for reading. And if you need a hand with anything, just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch!
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services