Permission is powerful. When you have someone’s permission to market directly to them, they’ve chosen to listen. You’re not just another message fighting for attention in the middle of their social media feed — you’ve been invited in. Email is the predominant permission-based channel, but it’s not the only one. There’s another Continue Reading...
Knowledge In Your Inbox: Sell an Email Course
What does your business provide for your audience? Products and services are important. But knowledge is often the most vital solution your company provides. Knowledge isn’t just power. It’s profit. You’re missing out if you don’t use it. And one of the chief vehicles you can use to share knowledge with your audience is an online course. Many Continue Reading...
The 2024 B2B Marketing Guide You Need
Greetings Rainmakers! There have been some fantastic articles this month. This Dispatch covers everything from a short and sweet reminder about how to use personalization to an in-depth report about marketing in 2024. Let’s get to it. Forrester’s 2024 Planning Guide for B2B Marketing Leaders Every year, research and advisory firm Forrester Continue Reading...
State of the Platform: Schedule Site Reviews
Greetings Rainmakers! Summer’s almost over, but it doesn’t feel like it in Texas. Every time I open the car door to leave the office it’s like stepping into an oven — even if it’s later in the evening, which it has been lately. It’s been a busy month. We’ve been working on a number of updates, and I hope you’ve seen the fruits of our labor on Continue Reading...
Mobile Matters: 5 Keys to a Responsive Website
Modern websites should be mobile-friendly, or they’re missing out on a huge chunk of potential audience. Don’t believe me? Look at the stats. About 60% of web traffic today is mobile. That number’s been over 50% since 2017, and it continues to climb slowly. This has had a number of knock-on effects — the rise of responsive web design, Google’s Continue Reading...
Paywalls Power Your Business
Making money on the Internet is harder in some ways than it used to be. To survive in a mature market, companies are moving content and features behind paywalls. Subscriptions, a key indicator of this, are up; subscription eCommerce is expected to hit $904.2 billion worldwide by 2026. Consumers are finally realizing that good content has a cost. Continue Reading...
Product Pages that Sell: The Monthly Dispatch
Greetings Rainmakers! It’s been a big month for marketing news — it’s made this Dispatch a little harder than usual to put together. When I went back to the past month of Dispatch links to create our link list, I was surprised how much has happened. We only have one news story in this one, and it’s the most important: the European Union and Continue Reading...
State of the Platform: Get Started with Courses
Greetings Rainmakers! Welcome to this month’s State of the Platform. We’ve had a lot of great client conversations recently and received some interesting input on our monthly content. We’d like to get your thoughts on it, so please set aside a moment to take our survey. Also, be sure to check out some powerful LinkedIn tips from our latest Continue Reading...
Rent to Own: Social Creates Community
In our last Dispatch, we talked about the importance of owning your own content. The only way to build a defensible digital presence is to own your websites and permission-based mailing lists. But “rented” social media channels like Facebook, TikTok and Instagram are still critical. Why? Field of Dreams told us to build it and they will come. Continue Reading...
Own Your Own Content
Marketers are inundated with news about the platforms they use. Twitter advertisers are fleeing the platform in droves. TikTok users complain they can’t see posts from people they follow. The European Union and iOS are forcing social media apps to adjust their business models with their privacy measures. Every day there’s another news story Continue Reading...
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