Greetings Rainmakers! Unless you’ve been living under a rock, you’ve probably been hearing a lot about AI. Some think it spells doom — for marketers, for writers, for the world when it becomes Skynet (yes, I watched Terminator too). Some view machine learning and large language models with optimism, predicting an age of boundless productivity. Continue Reading...
Unleash Your UX with Autoptimize
Greetings Rainmakers! We hope your summer’s going well; ours has been productive. In between celebrating all the summer holidays here in the U.S., we’ve been onboarding new clients and adding new updates and fixes to the platform. We’ve also been doing new interviews for Digital Marketing Done Right and laying the groundwork for upcoming Continue Reading...
Make Your Brand Stand Out
Content is still king. But methods and media have changed. When I first got into this industry back in 2012, larger sites were still gaming the system with high-volume content stuffed with keywords. Google was engaged in an ongoing war with link farms, which used backlinks at scale to inflate rankings. I always found it scummy; maybe that was Continue Reading...
Trust Still Sells in 2023
I remember when affiliate marketing was THE big trend. The early blogosphere felt like boomtown-era San Francisco. “Get rich quick” language was everywhere as marketers scrambled for a chance at affiliate marketing gold. The shine of those early days has worn off. Does affiliate marketing still matter? Yes — but like many other aspects of Continue Reading...
Email Deliverability Myths Debunked
Greetings Rainmakers! It’s not just the Texas weather heating up at RMDS this month. We’ve had some great customer success stories — recently we’ve been using SMS solutions for some of our customers to boost mobile engagement. We’ve seen some useful platform updates, too, including a customizable preheader for RainMail (my personal favorite). Continue Reading...
State of the Platform: Add Authors and Amplify Your Authority
Greetings Rainmakers! This month’s State of the Platform includes notes on a couple of platform updates, some tips and tricks from an experienced health and wellness marketer in this month’s Digital Marketing Done Right, and a how-to on implementing authorship on your Rainmaker Platform site. Let’s dive in. Platform Updates: Improving Quality Continue Reading...
Pick Up the Mic
You can’t log onto the Internet without running into a podcast. Podcasts have gone from niche channel to mainstream powerhouse. The Joe Rogan Experience is one of the most influential pieces of media in the world, and hundreds of other smaller podcasts still garner massive audiences every week. There are 464.7 million podcast listeners around Continue Reading...
Un-Break Your Links
Bad links have a bigger impact than you realize. I was trying to update the Rainmaker Platform Knowledge Base the other day and noticed broken links to resources from some companies that produce our platform add-ons. They had moved or changed links. In some of those cases, the resource didn’t exist anymore or I couldn’t find it, and they lost a Continue Reading...
YouTube is for You Too
Greetings Rainmakers! In this Monthly Dispatch we have a lot of news to share with you — more than just our regular complement of marketing links. Let’s jump right in. Get 10% Off a Site Review We recently ran a promotion for anyone who signed up for the Dispatch offering 10% off our Rainmaker Site Review. If you missed or lost the code, it’s Continue Reading...
State of the Platform: Automate Your Marketing with Autoresponders
Greetings, Rainmakers! This month’s State of the Platform includes some news about an update to the platform, a great client spotlight interview, some tips on autoresponders and more. Let’s dive in. Platform Updates: RainMail Enhancements with Version 3.3.4 We’ve spent the last couple of weeks testing, calibrating and adjusting the new Continue Reading...
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