Middlemen are the backbone of modern marketing. They’re all names you know. Google for search; Meta, X and TikTok for social media; Google Ads, Microsoft Advertising and Amazon Ads for advertising. All the power in digital has been in the hands of the middlemen since the beginning. Why? Access to audience. They gave users value through Continue Reading...
Channels Change. Do You?
Greetings Rainmakers! Marketers are a unique breed. We get up in the morning and lie awake at night trying to figure out the best way to reach our audience — and we don’t really care what channel we’re using, so long as it works. Podcasts, social media, email, SEO … all of it matters. And all of it’s in flux. I’ve been in digital marketing since Continue Reading...
State of the Platform: Take Your Courses to Market
Oklahoma’s been a rough place to live the last couple of weeks. I’ve lived here since I was five years old, and though you get used to the storm season, it’s always a pain. Work got derailed a bit by the huge storm systems that passed through Oklahoma and Kansas, wreaking havoc on some of the small towns. But we were still able to get this Continue Reading...
Get Started with Social Media in 2024
I’ve been asking all the small business owners I know what their biggest digital marketing need is today — and one of the first things they bring up is social media. If you’re one of those small business owners, this one’s for you. Social media is one of the most important pillars of your digital marketing strategy, but you Continue Reading...
Build Backlinks Google Will Love
Google’s been all over the news lately. Results have gotten much less useful over the last few years, and headlines proclaiming Google’s downfall are everywhere. It wasn’t always this way. Google is the world leader in search for a reason. Early on, while its competitors were struggling to determine which sites mattered, Google hit on the Continue Reading...
The Latest Digital Business Essentials
Greetings Rainmakers! David here, doing this one for Ed. I’ve had an interesting experience lately. I’m mostly a copywriter, but recently I’ve been dabbling in sales, trying to help an acquaintance set up a site with Rainmaker Platform. He’s a smart guy and a good business owner, but he doesn’t really know the web; he prefers the analog Continue Reading...
State of the Platform: The Power of Autoresponders
Greetings Rainmakers! It’s been a crazy busy month for me, and a busy month for the team too. I’ve had the chance to see a few of you in person and chatted over Zoom with others; it’s been great to hear how your businesses are doing. Our team is working on some big updates that many of you are going to be excited about (can anyone say “new Continue Reading...
Building Brand Loyalty in a Cynical World
Why do people buy Heinz® ketchup, Apple® smartphones or Kleenex® tissues over other brands? Branding. It’s one thing to be able to sell someone a product or service once. But to get them to be loyal to your brand above all others — that’s a whole different ball game. And it’s harder now than ever before. In an age where disinformation is Continue Reading...
Create Email Conversations Through PII
Email is the most important digital marketing channel you have. Just like real life, relationships are built through one-on-one conversations over time. Communicating directly with your audience through a channel you control is the single most effective way to build a relationship. The key word there is conversation. If you talk about the Continue Reading...
Don’t Forget Facebook
Facebook’s still the biggest social media platform on earth — though you might not know it if you read marketing trade publications. TikTok, LinkedIn and Instagram get more press. Facebook sometimes gets forgotten. But no other social media platform reaches as many people across as many demographics. Facebook has 3 billion monthly active users. Continue Reading...
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