Google’s been all over the news lately. Results have gotten much less useful over the last few years, and headlines proclaiming Google’s downfall are everywhere. It wasn’t always this way. Google is the world leader in search for a reason. Early on, while its competitors were struggling to determine which sites mattered, Google hit on the Continue Reading...
The Latest Digital Business Essentials
Greetings Rainmakers! David here, doing this one for Ed. I’ve had an interesting experience lately. I’m mostly a copywriter, but recently I’ve been dabbling in sales, trying to help an acquaintance set up a site with Rainmaker Platform. He’s a smart guy and a good business owner, but he doesn’t really know the web; he prefers the analog Continue Reading...
State of the Platform: The Power of Autoresponders
Greetings Rainmakers! It’s been a crazy busy month for me, and a busy month for the team too. I’ve had the chance to see a few of you in person and chatted over Zoom with others; it’s been great to hear how your businesses are doing. Our team is working on some big updates that many of you are going to be excited about (can anyone say “new Continue Reading...
Building Brand Loyalty in a Cynical World
Why do people buy Heinz® ketchup, Apple® smartphones or Kleenex® tissues over other brands? Branding. It’s one thing to be able to sell someone a product or service once. But to get them to be loyal to your brand above all others — that’s a whole different ball game. And it’s harder now than ever before. In an age where disinformation is Continue Reading...
Create Email Conversations Through PII
Email is the most important digital marketing channel you have. Just like real life, relationships are built through one-on-one conversations over time. Communicating directly with your audience through a channel you control is the single most effective way to build a relationship. The key word there is conversation. If you talk about the Continue Reading...
Don’t Forget Facebook
Facebook’s still the biggest social media platform on earth — though you might not know it if you read marketing trade publications. TikTok, LinkedIn and Instagram get more press. Facebook sometimes gets forgotten. But no other social media platform reaches as many people across as many demographics. Facebook has 3 billion monthly active users. Continue Reading...
Google’s Rules for Ranking
Greetings Rainmakers! The rules of marketing are always in flux, and this edition of the Dispatch takes a look at what’s changing. From Google’s guidelines to conversion case studies and corporate failures, this edition has the details you need to run a successful business online. Let’s get into it. Everything You Need to Know About Google Continue Reading...
State of the Platform: Course Creation Made Simple
Greetings, Rainmakers! It’s an exciting time here at Rainmaker HQ, as we’ve been upgrading technology for many of our clients. We have over 50 sites migrated from the Legacy version of Rainmaker Platform to the Andromeda version just this year, and there are still more in the pipeline. If you’re a Legacy customer, don’t miss out on the Continue Reading...
Craft a Compelling Podcast
Like podcasts? You’re not alone. There are roughly 4 million podcasts published right now, and the number shoots up every year. Podcasts are among the most popular media on earth. Shows like Crime Junkie, The Joe Rogan Experience and Call Her Daddy draw huge online crowds. And podcasting is big business too, with revenue expected to hit $4 Continue Reading...
How Local Landing Pages Turn Bricks to Clicks
When we think about landing pages, we think digital-first. Many of our clients at Rainmaker Digital Services are Internet natives with digital-first business models; it’s understandable. But brick and mortar businesses use landing pages too. Here’s how you can use landing pages to turn brick and mortar customers into click and mortar Continue Reading...
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