Remember New Coke? I don’t; I was born a little too late. But you can bet I’ve heard about it. Everyone has. It’s one of the biggest new product flops in history, born of corporate hubris and misguided focus group data. In the late 1970s and early 1980s, Coca-Cola was under a lot of pressure from PepsiCo. Its market share was declining, and Continue Reading...
Vine is Dead. Hopkins Isn’t.
Vine may be dead, but it casts a long shadow. If you’ve ever seen a video from the Paul brothers or heard a Shawn Mendes song, you’ve felt the legacy of Vine. Many creators and online celebrities got their start creating 6-second loops on the short-lived platform. Vine died in 2017, but right as it was shutting down, China’s ByteDance was Continue Reading...
Cannes Highlights Content
Greetings Rainmakers! Marketers and advertisers alike have had a busy month. We’re coming off the Cannes Lions, the most important awards event in our industry and a bellwether for where the market is headed. And we think you’ll be interested in what they showed us this year. In this month’s Dispatch, we’re starting off with a look at what we Continue Reading...
State of the Platform: Think Outside the Blog
Greetings, Rainmakers! It’s been a bit of a rough week here in Texas; Hurricane Beryl just ripped through the east coast of the state, and though it didn’t quite reach us here in Dallas, it knocked out power at our Houston office. Dallas had to pull double duty for a bit to cover for Houston. Fortunately, other than the inconvenience of no Continue Reading...
Make Your Own Luck
Recently, I’ve been thinking a lot about the late Marvin Hamlisch. For those who don’t know, Hamlisch was one of the most prolific and successful conductors and composers of the last century, winning multiple Emmy, Golden Globe, Oscar and Tony awards (the prestigious “EGOT”) and a Pulitzer Prize. And I, a wet-behind-the-ears college student, Continue Reading...
Seller Beware
Sell online? Chances are at least some of your business runs through an online retail platform of some sort. Amazon. Etsy. eBay. TikTok. Meta (Instagram or Facebook). These platforms make life easier for people who want to sell on the Internet. And it’s worth it for them; they make a lot of money. But is it worth it for you? Using one of Continue Reading...
Google’s Not-So-Secrets
Greetings Rainmakers! We had some pretty bad storms roll through Texas a few weeks ago, which left us without power for five days and downed a lot of limbs at my house. I’ve been out in the yard with a chainsaw a lot. Not my favorite task … but it got me thinking about the business. Your digital presence needs constant maintenance and Continue Reading...
State of the Platform: Unity Pro is Here
I’ve been pretty amped up for the last month about this State of the Platform. We just dropped an announcement about our latest theme, Unity Pro, and with our rollout last week, the theme is live and ready for production. Unity Pro is built from the ground up to be compatible with mobile browsers, with a visual design that works for both mobile Continue Reading...
Google is Shaking Up Search Again
Google rules the search market, owning 82% of all global search activity. It’s impossible for the search giant to change something without shaking the entire digital world. And right now, there’s a lot of shaking. Google’s changing huge chunks of its search model, including updates aimed at making content expertise more relevant, AI Continue Reading...
Will AI Replace You?
AI is all over the news. It’s inescapable — and even in its current fledgling form, it’s changing digital marketing, agencies and business models. The news is full of people yelling about AI. Either it’s the greatest thing since sliced bread, or it’s going to turn into Skynet and kill us all. No in between. The truth is less Continue Reading...
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