Building an online store is easier than it’s ever been. But getting someone to buy is a different story. You can research, build a funnel, do all the right things to get people to select your products or services, but you can’t be sure that they’re even going to be interested by the time they get to the checkout. Don’t believe me? Believe Continue Reading...

Email, despite being one of the oldest digital marketing technologies, is still a critical part of today’s marketing mix. Permission based marketing works better than ever in a world of fragmented attention, driving an average return of $36 per $1 spent (per a Litmus report). Any marketer worth their salt will tell you to build an email Continue Reading...

“How’s it going? I’m David.” Visiting my parents in Spokane, I’ve found myself saying that a lot. No one here really knows me, and that means constant introductions. But most of those conversations proceed naturally — we’re meeting each other incidentally in the flow of the day, not seeking each other out. How do you introduce yourself to Continue Reading...

In the early days of the Internet, it was a lot harder to find information than it is now. Before Google, you used less refined tools: word of mouth, web rings (a sort of daisy-chain link between sites on similar subjects), hand-collated lists like Yahoo!. Your primary resource for information was your online community. Google changed everything. Continue Reading...

Marketing has changed a lot in the last 10 years. It might not feel that way. Most of the major players are the same as they were in 2014. Facebook and Google already dominated social media and search, and YouTube was the destination for video content. Content marketing was the main method of building business. But when you look closer, Continue Reading...