Greetings Rainmakers! 2024 is almost over, and in this final Dispatch of the year, we’ve rounded up this month’s best articles on the state of content and content discovery. Voice search, podcast audio, YouTube visibility … it’s all here, just in time for the new year. Voice Search SEO: How Does It Work? With the rise of smartphones and Continue Reading...
State of the Platform: 2024 Rainmaker Platform Updates
2024 came and went in the blink of an eye — it’s shocking to be preparing for 2025 already, but here we are. Next year already looks like it’s full of opportunities for Rainmaker Digital Services and Rainmaker Platform, and I can’t wait. In the meantime, the holidays are here, and all of us here at Rainmaker Digital Services wish you and yours Continue Reading...
A Look Back … and a Look Forward
We’ve been doing marketing for a long time … long enough to recognize trends as they’re forming. At the start of 2024, we made some predictions about what would happen in 2024. Let’s take a look at how we did … and what we can see coming in 2025. Our 2024 Predictions If you didn’t read our original trends article for 2024, it’s worth going Continue Reading...
How AI Is Upending Search
There is a whole constellation of AI tools promising to change the way you interact with the Internet. Perplexity. SearchGPT. Copilot. Google AI Overviews. All of these tools (and others) are trying to replace traditional search engines. AI is here to stay. And we’re just starting to feel its impact on search. How did we get to this point? Continue Reading...
Cut Friction. Create More Customers.
Building an online store is easier than it’s ever been. But getting someone to buy is a different story. You can research, build a funnel, do all the right things to get people to select your products or services, but you can’t be sure that they’re even going to be interested by the time they get to the checkout. Don’t believe me? Believe Continue Reading...
Embrace Creative Friction
Greetings Rainmakers! The hits just keep coming this month. As the digital marketing ecosystem shifts around us, we have to find new ways to get people’s attention … or resurrect old ones. Google’s Creator Summit pointed out the issues that small content creators are having as good content loses search traffic. SEOs are scrambling. Social isn’t Continue Reading...
State of the Platform: An Overview of Affiliate Marketing
November is an important month for us … and for a lot of you. The weather is changing; people are staying inside more, and online shopping becomes a favorite pastime. The holidays are here. I’m planning Thanksgiving with my family right now, and Thanksgiving means that Christmas is right around the corner. As we close in on December, it’s a good Continue Reading...
Lead Magnets Drive Email Marketing
Email, despite being one of the oldest digital marketing technologies, is still a critical part of today’s marketing mix. Permission based marketing works better than ever in a world of fragmented attention, driving an average return of $36 per $1 spent (per a Litmus report). Any marketer worth their salt will tell you to build an email Continue Reading...
Marketing Outreach Isn’t a One-Night Stand
“How’s it going? I’m David.” Visiting my parents in Spokane, I’ve found myself saying that a lot. No one here really knows me, and that means constant introductions. But most of those conversations proceed naturally — we’re meeting each other incidentally in the flow of the day, not seeking each other out. How do you introduce yourself to Continue Reading...
When “Free” Costs $32M
Greetings Rainmakers! We’re seeing a lot of upheaval with the big website platforms right now, including a trademark war between the WordPress copyright holder and one of the biggest WordPress hosting providers, with millions of sites affected by the feud. This month’s Dispatch includes an overview on that feud and a snapshot of the current Continue Reading...
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