Permission-based marketing is a critical part of your marketing mix — it’s one of the only channels where you still own your audience. We’ve recently written about getting people to sign up and open the emails you send. But there’s one vital component without which none of the rest matters: will they do what you want? I love fishing. I put Continue Reading...
Stand Out in the Inbox
I’ve spent a lot of time thinking about email lately. Dean Bokhari talked about the importance of email in our recent interview, and we’ve been covering email a lot in our last few Dispatches. While I was researching for those, I was struck by an article by Klaviyo that had some great recommendations for subject lines. Subject lines are the Continue Reading...
Dispatch Discussions: Dean Bokhari, Author and Digital Entrepreneur
We’re continuing our Dispatch Discussions series with Dean Bokhari, author and digital entrepreneur. Our series is focused on the challenges, problems and strategies that our clients face and how they’re approaching them. Dean is a longtime client who runs several successful digital businesses, including two Rainmaker Platform sites, and this Continue Reading...
Make Your Traffic Work For You
Greetings Rainmakers! There’s one thing this year has made very clear: traditional sources of traffic are not working the same way they used to. Marketers are working on new ways of getting attention, but in the meantime, they have to capitalize on what traffic they still get. In this month’s Dispatch, we’re taking a look at how you can still Continue Reading...
State of the Platform: Dig Deeper in the Toolbox
It’s been a very hectic month for us here at RMDS. We’ve developed some powerful technology, and we’re excited to share the new features and updates to old ones. And we’re also finalizing one more major roll-out before the end of the year. Talking to many of you, we know everyone’s making plans for the end of the year and preparing for 2026. Continue Reading...
Give Value, Get Permission
We talk a lot about the importance of permission-based marketing — reaching someone’s inbox gets you past the gatekeepers that govern social media and search with priorities that may not align with yours. It’s a much more powerful connection than a passing thumb flick on a phone screen. But to get permission, you need to build a relationship Continue Reading...
A Voice That Stands Out In a Crowd
I hate crowds. I recently attended a convention and was overwhelmed by the amount of sensory input — too many people, too much noise. And it got me thinking: This is how people feel when they log onto the Internet now. Audiences are tuning out from too much input — feeds full of useless fluff, brands lined up like carnival barkers trying Continue Reading...
Don’t Miss These Key Marketing Trends
Greetings Rainmakers! As we come into the fourth quarter of the year, everyone’s starting to think about what 2026 looks like. We’re already seeing reports on 2025 forecasts that hit, and the news is interesting. AI obviously dominates the news still. Don’t let that distract you from everything else; there are other key trends you need to watch Continue Reading...
State of the Platform: Create a Content Gate
We’re in the homestretch for 2025. Time flies. It’s been a year of big changes for Rainmaker Platform so far. We still have some very big enhancements coming before the end of the year, and we can’t wait to share them with you. We’ll let you know soon once we finalize launch dates. It’s not just the platform that’s keeping us busy, either. We Continue Reading...
Stop Playing Google’s Game
There is no “ranking #1 on Google” anymore … and honestly, it hasn’t been a thing for a couple of years now. Pull out your smartphone right now and search for something on Google. You’ll have to scroll two screens before you see one of the traditional results links. AI Overviews, ads, Maps, Google Business Profile information, Google Shopping Continue Reading...
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