Greetings Rainmakers! As we come into the fourth quarter of the year, everyone’s starting to think about what 2026 looks like. We’re already seeing reports on 2025 forecasts that hit, and the news is interesting. AI obviously dominates the news still. Don’t let that distract you from everything else; there are other key trends you need to watch Continue Reading...
State of the Platform: Create a Content Gate
We’re in the homestretch for 2025. Time flies. It’s been a year of big changes for Rainmaker Platform so far. We still have some very big enhancements coming before the end of the year, and we can’t wait to share them with you. We’ll let you know soon once we finalize launch dates. It’s not just the platform that’s keeping us busy, either. We Continue Reading...
Stop Playing Google’s Game
There is no “ranking #1 on Google” anymore … and honestly, it hasn’t been a thing for a couple of years now. Pull out your smartphone right now and search for something on Google. You’ll have to scroll two screens before you see one of the traditional results links. AI Overviews, ads, Maps, Google Business Profile information, Google Shopping Continue Reading...
Keep Calm and Content On: The Weekly Dispatch
Worried about digital marketing? You’re not alone. There’s a lot to be concerned about. AI is driving more referrals … less referrals but they’re better … but maybe they’re not … maybe they are. Organic reach on social is dying. Referral traffic is going away. Search engines aren’t sending sites traffic and socials are penalizing Continue Reading...
Forget Clicks — Build Your Brand
Greetings Rainmakers! If there is one thing we’re seeing right now in digital marketing, it’s the importance of brand and branded content. Many searches now don’t end in clicks … social media is focusing on video and de-incentivizing links … bot traffic is on the rise. You need to stand out and be remembered to be a success. The links in this Continue Reading...
State of the Platform: The Basic Building Blocks of Courses
There’s a lot happening this September. Summer vacation is over, kids are back in school, and it’s time to get back to it. Everyone’s working hard … and here at Rainmaker HQ, we’re no exception. There’s lots to do before the end of the year and plenty of business goals still to hit — for both us and you, our clients. We’ve just started a Continue Reading...
SEO Today: Start with Brand
SEO is dead … or so my LinkedIn feed says. I’ll confess: I've even said it myself. But I realized something while reading an article on AI search optimization the other day: every tip was also helpful for SEO. Marketers are worried about AI search. But we must cut through the fear, uncertainty and doubt surrounding it. We need to Continue Reading...
Right This Way, Sir …
I paid $20 for a key fob last year. It’s just a black plastic disc with a QR code on the back. But it’s special. It’s the key to a back door that leads to a Spokane basement speakeasy, one of the best places in the city to get a cocktail. I haven’t been to Spokane in a year. I don’t know when I’ll be back. I still shelled out $20 for that key Continue Reading...
Dispatch Discussions: Elle Whitelegg, Praeduco
Greetings, Rainmakers! We’re continuing our Dispatch Discussions series and highlighting some of you — our clients. We want to hear from you how you’re using the platform, what your business is all about, and how you’re navigating the choppy waters of online marketing right now. Please reach out if you’re interested in being featured … we’d love Continue Reading...
Tactics Change. Fundamentals Don’t.
Greetings Rainmakers! The way we find content is changing. Old tactics are losing their effectiveness … and that means learning new ways to generate awareness and audience online. It’s easy to look at falling search referrals or low impressions on social media and get discouraged, but the fundamentals haven’t changed. There is opportunity for Continue Reading...
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