SEO is dead … or so my LinkedIn feed says. I’ll confess: I've even said it myself. But I realized something while reading an article on AI search optimization the other day: every tip was also helpful for SEO. Marketers are worried about AI search. But we must cut through the fear, uncertainty and doubt surrounding it. We need to Continue Reading...
Right This Way, Sir …
I paid $20 for a key fob last year. It’s just a black plastic disc with a QR code on the back. But it’s special. It’s the key to a back door that leads to a Spokane basement speakeasy, one of the best places in the city to get a cocktail. I haven’t been to Spokane in a year. I don’t know when I’ll be back. I still shelled out $20 for that key Continue Reading...
Dispatch Discussions: Elle Whitelegg, Praeduco
Greetings, Rainmakers! We’re continuing our Dispatch Discussions series and highlighting some of you — our clients. We want to hear from you how you’re using the platform, what your business is all about, and how you’re navigating the choppy waters of online marketing right now. Please reach out if you’re interested in being featured … we’d love Continue Reading...
Tactics Change. Fundamentals Don’t.
Greetings Rainmakers! The way we find content is changing. Old tactics are losing their effectiveness … and that means learning new ways to generate awareness and audience online. It’s easy to look at falling search referrals or low impressions on social media and get discouraged, but the fundamentals haven’t changed. There is opportunity for Continue Reading...
State of the Platform: Manage Your Menus
Greetings Rainmakers, Right now we’re working on a number of new integrations with clients, including SMS (text) messaging and AI integration. We’re in a limited rollout of the SMS feature — if this is something you’re interested in, please contact us. In addition, we’ve been building an AI Assistant/OpenAI integration with Rainmaker Platform Continue Reading...
Don’t Just Reach, Teach
Turn knowledge into profit. That key tenet has been a big part of building our clients’ businesses over the years. No matter who you are, you have information that — presented in the right way — is useful enough for people that they’ll give you something in return. Attention. Contact information. Revenue. But that’s harder now than it sounds. Continue Reading...
Organize Your Online Store
How organized is your eCommerce site? Most brick and mortar stores have pretty good organization. When you walk into a grocery store, you expect to find flour and sugar on the same aisle; it makes sense. Online stores should be similar. But I can tell you from experience … not all of them are. I have helped clients build and optimize Continue Reading...
There’s a Tornado Coming
Greetings Rainmakers! Hey, it’s David. Let’s talk. Digital has worked roughly the same for over 25 years: create a website, start creating content, get referral traffic through social media and search, build your business. That way of doing business is done. I was recently talking to a buddy of mine who works for a household name Continue Reading...
State of the Platform: Payment Processing Starts Here
July is here. We’ve just passed the mid-year mark; here at Rainmaker Digital HQ, we’re taking stock of the last six months, figuring out what worked and what didn’t, and preparing for the push to the end of the year. The second half always feels shorter than the first. Looking ahead, we have upgrades to our podcast capabilities, integration of Continue Reading...
Don’t Make Your Socials an Afterthought
Don’t make your social media an afterthought. For too many companies (especially small businesses), social media is at the bottom of the priority list. Sometimes it might not get done at all. Or it gets assigned to the boss’s neighbor’s kid as a favor because “they’re good with computers.” This isn’t a recipe for social media success. If Continue Reading...
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