“There are decades where nothing happens, and there are weeks where decades happen.” Vladimir Lenin supposedly said this about the Russian Revolution … but when I look back at 2025 for marketers, I can’t help but think the same thing. 2025 has been one of the most pivotal years in the history of digital marketing, if not all of marketing in Continue Reading...
Greetings Rainmakers! 2025 changed everything for marketers. Old ways of reaching the audience have lost their effectiveness; though the channels may be the same, the way we use them is different. This year’s final Monthly Dispatch showcases how discoverability, engagement and action have changed over the past year. I Ran an AI Misinformation Continue Reading...
2025 has been a big year for Rainmaker Platform and our clients alike. We’ve had a lot of change and growth, both internally and in the platform. Because of that, we’ve been able to incorporate some updates that many of you have asked for … as well as new behind-the-scenes functionality, fixes and adjustments to make your quality of life Continue Reading...
Permission-based marketing is a critical part of your marketing mix — it’s one of the only channels where you still own your audience. We’ve recently written about getting people to sign up and open the emails you send. But there’s one vital component without which none of the rest matters: will they do what you want? I love fishing. I put Continue Reading...
I’ve spent a lot of time thinking about email lately. Dean Bokhari talked about the importance of email in our recent interview, and we’ve been covering email a lot in our last few Dispatches. While I was researching for those, I was struck by an article by Klaviyo that had some great recommendations for subject lines. Subject lines are the Continue Reading...
We’re continuing our Dispatch Discussions series with Dean Bokhari, author and digital entrepreneur. Our series is focused on the challenges, problems and strategies that our clients face and how they’re approaching them. Dean is a longtime client who runs several successful digital businesses, including two Rainmaker Platform sites, and this Continue Reading...
Greetings Rainmakers! There’s one thing this year has made very clear: traditional sources of traffic are not working the same way they used to. Marketers are working on new ways of getting attention, but in the meantime, they have to capitalize on what traffic they still get. In this month’s Dispatch, we’re taking a look at how you can still Continue Reading...
It’s been a very hectic month for us here at RMDS. We’ve developed some powerful technology, and we’re excited to share the new features and updates to old ones. And we’re also finalizing one more major roll-out before the end of the year. Talking to many of you, we know everyone’s making plans for the end of the year and preparing for 2026. Continue Reading...
We talk a lot about the importance of permission-based marketing — reaching someone’s inbox gets you past the gatekeepers that govern social media and search with priorities that may not align with yours. It’s a much more powerful connection than a passing thumb flick on a phone screen. But to get permission, you need to build a relationship Continue Reading...
I hate crowds. I recently attended a convention and was overwhelmed by the amount of sensory input — too many people, too much noise. And it got me thinking: This is how people feel when they log onto the Internet now. Audiences are tuning out from too much input — feeds full of useless fluff, brands lined up like carnival barkers trying Continue Reading...
Since May 1, 2019, Rainmaker Digital Services, LLC (RMDS) has been wholly owned by Nimble Worldwide. Neither Brian Clark, nor any other Copyblogger member, manager, or employee is affiliated with or maintains ownership in RMDS.