Greetings Rainmakers!
There’s one thing this year has made very clear: traditional sources of traffic are not working the same way they used to. Marketers are working on new ways of getting attention, but in the meantime, they have to capitalize on what traffic they still get.
In this month’s Dispatch, we’re taking a look at how you can still get a message across to your audience. Asking for permission, platforming internal creators, building brand differentiation … there are a lot of ways to still succeed. Learn from the best here:
HubSpot’s 2025 State of Newsletters Report
Newsletters have been a foundational piece of content marketing since the very beginning. Audience preferences are changing, though, and smart marketers are adjusting the way they use this powerful tool to reach people. Make sure you’re up to date with HubSpot’s 2025 report from Alana Chinn.
A Voice That Stands Out In a Crowd
Digital marketing today is like shouting at your audience in a crowded room … but they’re a lot more likely to hear you if they already recognize your voice. Learn how engaging your audience with permission-based channels creates a connection that cuts through the noise.
When Everyone Has AI How Does Anyone Stand Out? Top B2B Marketing Skills to Differentiate
AI has made content at scale accessible to everyone. Now that basic content can be generated easily, how do you stand out? Lee Odden interviews a number of high-level marketers to get their opinions for TopRank Marketing.
Creator Marketing in a Zero‑Click World
Referral traffic from search engines is down because of GEO and tightening privacy rules. Every click you get is more important now … so how do you make the most of the traffic you’re getting? For Drip, Laura Gee breaks down how to use permission-based creator email marketing to engage your audience and drive intentional traffic.
How to Turn Your Internal Experts Into Search Entities
You have experts within your organization whose expertise could raise your profile and drive traffic to your site. But how do you make them visible to search engines? Stephanie Walden lays out the path to turning your experts into search entities for Contently.
AI Search Isn’t the End of SEO
The rapid rise of AI search has upended SEO. From “SEO is dead” to “AI will never replace traditional search,” there are a lot of opinions, myths and suppositions floating around. Danny Goodwin goes through each of these major ideas for Search Engine Land and explains which of them are — or are not — true.
Thanks for reading. And if you have any questions, comments or thoughts, feel free to reach out. Just drop us a line, anytime.
Best Regards,
David Brandon
Copywriter
Rainmaker Digital Services