Greetings Rainmakers!
If there is one thing we’re seeing right now in digital marketing, it’s the importance of brand and branded content. Many searches now don’t end in clicks … social media is focusing on video and de-incentivizing links … bot traffic is on the rise. You need to stand out and be remembered to be a success. The links in this Monthly Dispatch will help you do that.
The Zero-Click Future: Winning In A World Where Google Doesn’t Send Traffic
Google used to be a reliable referrer of traffic; now, that’s changing. Users are less likely to click through to your website, or even see a link in the first place if they’re using AI search. How do you optimize for a zero-click future? Nichole Wiza and Morgan Smith explain for Neil Patel Digital.
Search is still the backbone of content discovery … but AI has made it more complicated. This Dispatch from David Brandon explains how SEO has changed now that AI search is here. Learn what still works and what new tactics you need to embrace.
Voice is the New Logo: Why Your Brand’s Tone Matters More than Ever
It’s easy to use business jargon in your content — but it can break the connection with your audience. Your content voice should be distinct, clear and easy for your audience to understand and connect to. Heike Young lays out the details for HubSpot.
SEO Beyond The Website: Winning Visibility in The AI Era
Traditional SEO focuses on your site … but as “SEO” changes, so do the factors that impact your search visibility. Understand where AI tools are gathering information with this piece from Maria Georgieva for Search Engine Land.
Video Has Changed. Is Your Marketing Strategy Ready?
Creator-made video is a huge part of the user journey, no matter what platform you’re using. Are you using it effectively? Celia Salsi explains why the future is video in this Think with Google piece.
According to CloudFlare, one third of all Internet traffic is made up of bots. Gizmodo contributor AJ Dellinger breaks down the report, along with other anecdotal evidence, and explains what it means for the near future of our digital world.
Thanks for reading. And if you have any questions, comments or thoughts, feel free to reach out. Just drop us a line, anytime.
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services