Greetings, Rainmakers!
In this Monthly Dispatch, we’re looking at the trends that determine whether people see your content or not. From Google to Instagram to TikTok, here are February’s best guides to content marketing success in 2025.
Short-Form Video Dominance: The Future Of Engagement In Social Media
The story of social media for the last several years has been short-form video. Donna Almonte from Search Engine Journal explains how you can leverage this trend for your own business.
Authenticity: The Most Misunderstood Marketing Term
Your marketing needs to be authentic to be successful … but what does authenticity actually mean? Our own David Brandon explains why it might not be what you think.
Keyword Cannibalization: What It Is and How to Fix It
Are your keywords working against you? Success Olagboye explains what keyword cannibalization is for Moz.
Instagram SEO: What It Is, How to Do It, & Best Practices
Most people don’t think of SEO when they think of Instagram … but optimizing your profile can help you get seen on the platform. Sean Collins lays out the details for Semrush.
Google Organic and Paid CTRs Hit New Lows
Across the board, Google CTRs are falling. Danny Goodwin reports on the trend for Search Engine Land.
2025 Social Media Ad Specs: A Platform-by-Platform Guide
Are you making content for multiple platforms? Ignite Social Media’s Joanie Lieder breaks down the format for each major social media platform in a clear, easy-to-understand guide.
Thanks for reading. And if you have any questions, comments or thoughts, feel free to reach out. Just drop us a line, anytime.
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services