Greetings Rainmakers! 2025 changed everything for marketers. Old ways of reaching the audience have lost their effectiveness; though the channels may be the same, the way we use them is different. This year’s final Monthly Dispatch showcases how discoverability, engagement and action have changed over the past year. I Ran an AI Misinformation Continue Reading...
Make Your Traffic Work For You
Greetings Rainmakers! There’s one thing this year has made very clear: traditional sources of traffic are not working the same way they used to. Marketers are working on new ways of getting attention, but in the meantime, they have to capitalize on what traffic they still get. In this month’s Dispatch, we’re taking a look at how you can still Continue Reading...
A Voice That Stands Out In a Crowd
I hate crowds. I recently attended a convention and was overwhelmed by the amount of sensory input — too many people, too much noise. And it got me thinking: This is how people feel when they log onto the Internet now. Audiences are tuning out from too much input — feeds full of useless fluff, brands lined up like carnival barkers trying Continue Reading...
Don’t Miss These Key Marketing Trends
Greetings Rainmakers! As we come into the fourth quarter of the year, everyone’s starting to think about what 2026 looks like. We’re already seeing reports on 2025 forecasts that hit, and the news is interesting. AI obviously dominates the news still. Don’t let that distract you from everything else; there are other key trends you need to watch Continue Reading...
Forget Clicks — Build Your Brand
Greetings Rainmakers! If there is one thing we’re seeing right now in digital marketing, it’s the importance of brand and branded content. Many searches now don’t end in clicks … social media is focusing on video and de-incentivizing links … bot traffic is on the rise. You need to stand out and be remembered to be a success. The links in this Continue Reading...
Dispatch Discussions: Elle Whitelegg, Praeduco
Greetings, Rainmakers! We’re continuing our Dispatch Discussions series and highlighting some of you — our clients. We want to hear from you how you’re using the platform, what your business is all about, and how you’re navigating the choppy waters of online marketing right now. Please reach out if you’re interested in being featured … we’d love Continue Reading...
Tactics Change. Fundamentals Don’t.
Greetings Rainmakers! The way we find content is changing. Old tactics are losing their effectiveness … and that means learning new ways to generate awareness and audience online. It’s easy to look at falling search referrals or low impressions on social media and get discouraged, but the fundamentals haven’t changed. There is opportunity for Continue Reading...
There’s a Tornado Coming
Greetings Rainmakers! Hey, it’s David. Let’s talk. Digital has worked roughly the same for over 25 years: create a website, start creating content, get referral traffic through social media and search, build your business. That way of doing business is done. I was recently talking to a buddy of mine who works for a household name Continue Reading...
Does Google Know Who You Are?
We’re big fans of Google My Business as a marketing tool for local businesses. There are a lot of reasons why. For starters, 76% of consumers review a company’s online presence before visiting their store. And 77% look for local business information through Google. Despite AI search making inroads on traditional search, it hasn’t made Google My Continue Reading...
Rethink Audience Building
Greetings Rainmakers! In this Monthly Dispatch, we’re looking at building your audience. Is Google still the best option for visibility? Have you found the right potential customers to talk to? Are you taking advantage of the persuasive tools you have? Find the answer to these questions and more insights here: Stop Focusing On Google, It’s Continue Reading...
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