Do you remember GeoCities? Second Life? MySpace? As a digital marketer, I’ve been trained to always be on the lookout for the next great platform and it is an essential part of your job too. We must take time to be aware of the channels that buyers are using. Never forget that success comes from providing the audience the content they want, on Continue Reading...
Revenue in the Time of COVID-19
Every Sunday morning, I call my 83-year old father in Iowa, ask him about his week and then it’s time ... the leashes rattle, someone says the word "walk," and our Sunday explodes. Our mutts, Molly and Charlie, make sure we don’t have a leisurely stroll. They’re better than mailmen. Rain, shine or COVID-19, we’re headed out. Our route takes us Continue Reading...
How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
Are your readers doing what you want them to do? Are they registering for your free membership site, downloading your ebook, or signing up for your email newsletter? If not, you need to learn a master craftsman's copywriting secret. This technique acts like a remote control to get your readers to take action. Press this "magic button" and Continue Reading...
37 Tips for Writing Emails that Get Opened, Read, and Clicked
We've all been there ... You've carefully crafted an email. You've polished each sentence. You've racked your brain for the very best subject line. You hit publish with a sigh of relief. That's done. But when you look at your email stats, you notice that the opens aren't as good as you'd hoped, and the click-throughs are disappointing. Continue Reading...
Your Blueprint for Compelling Cornerstone Content
Animation by The Draw Shop What is cornerstone content? Here's how I defined it back when I coined the term back in January of 2007: A cornerstone is ... basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what people need to know to make use of your website and do business with Continue Reading...
How to Create Content that Deeply Engages Your Audience
Art Silverman had a vendetta against popcorn. Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. That’s important information. But instead of simply citing that surprising statistic, Silverman made Continue Reading...
How to Know What Content
Your Prospects Need, and
When They Need It
Back in the 1940s, psychologists Fritz Heider and Marianne Simmel conducted an experiment. They showed study participants an animated film consisting of a rectangle with an opening, plus a circle and two triangles in motion. The participants were then asked to simply describe what they saw in the film. Before you keep reading, take a look at it Continue Reading...
How to Attract Your Ideal Customer with Perfectly Positioned Content
“Hello, I’m a Mac.” “And I’m a PC.” You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009? The commercials were short vignettes featuring John Hodgman as the sweet-yet-bumbling PC and Justin Long as the creative, hip Mac. Those 66 short spots were named the best advertising campaign of the Continue Reading...
Create a Winning Difference with
Your Content Marketing Strategy
The words in the image above are how New York Times bestselling author Sally Hogshead sums up modern marketing. In my experience, she's absolutely correct. I'd argue that it's been that way for a long time, even though the context has changed dramatically. Here's a nearly century-old example to illustrate what I mean. In the 1920s, Schlitz Continue Reading...