Greetings Rainmakers! Spring is a time of new beginnings — and we’re taking advantage of it. We’ve been looking at how we can best serve the Rainmaker Digital community the last few months, and you’ll see some of the fruits as we move forward. This month we’re starting with a new Q&A Live series so we can hear and answer your questions to Continue Reading...
State of the Platform: Personalization (and Its Perils)
“Hi, David, here’s this week’s special!” says the email subject line. I know what this is. I signed up for it. I get a lot of marketing emails, and some of them start with my name. Email is still the most effective marketing channel, and you need to get the most out of it. Personalization can help. Personalization is a powerful tool in Continue Reading...
Create an Online Course: Knowledge is Power
The best tools, location or product selection in the world don’t mean much if you don’t know what you’re doing. Your business is a success because of YOUR KNOWLEDGE — and that knowledge is a powerful marketing resource. One of the easiest ways to turn your knowledge into profit is to create an online course. Here’s how you can use an online Continue Reading...
Switch to GA4 Before Google Does …
Google Analytics leads the market, holding over a 70% market share — and there’s a good reason for that. It’s powerful, free and widely available. If you have analytics on your site, you’re probably using Google Analytics. If not, it’s time to look at using it. Google is changing its analytics technology. Its classic Universal Analytics (UA) Continue Reading...
PPC and SEO: The Bread and Butter of Traffic
PPC and SEO are completely separate tactics. Or are they? It’s easy to think of paid search and organic optimization as unrelated items on your marketing checklist. But that would be a mistake. The truth is, Google’s SEO and pay per click (PPC) models are symbiotic — they work best together, and the result is greater than the sum of its Continue Reading...
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You can have the most creative content in the world, but if people don’t respond to it, it’s worthless. Content has to drive action. Bad creative on your landing pages will torpedo your campaigns. On the flip side, great creative will make your landing pages work. Don’t believe me? Believe Barack Obama, whose landing pages went up 40% on signups Continue Reading...
Find New Audiences in a Fragmented World
Marketing funnels are one of the most common digital tactics to build your business. Think of a funnel as a group of related content pieces; top of funnel builds awareness, middle of the funnel shows your audience how to find a solution, and bottom of funnel closes the deal. Everything starts with the top. To succeed, you need to fill it and Continue Reading...
Switch to GA4 … Before Google Does
Greetings Rainmakers! Taking a look at the news from the industry this month, we haven’t been the only ones working to improve online experiences and engagement. We hope you’ve been enjoying the January update on Rainmaker Platform (you can check out the changelog of fixes and enhancements here). We’re also trying to make our technology more Continue Reading...
What Makes B2B Marketing Work
Marketing to businesses is a different challenge than consumers. If that’s what your company does, you need to understand how business to business (B2B) marketing works. Business to consumer (B2C) and business to business are similar, especially in digital marketing, but there are five key differences you need to understand to succeed. One vs. Continue Reading...
Stop the Scroll
The way we use social media constantly changes. We don’t engage through social media the same way we did five years ago — let alone 10 or 20. One of the biggest changes is the way we post our content. Businesses used to just post the link to a blog or video with a teaser sentence. These days, it’s tough to get people to even look at your Continue Reading...
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