Greetings Rainmakers!
As we come into the fourth quarter of the year, everyone’s starting to think about what 2026 looks like. We’re already seeing reports on 2025 forecasts that hit, and the news is interesting. AI obviously dominates the news still. Don’t let that distract you from everything else; there are other key trends you need to watch in influencer marketing, client relations, multi-channel strategy, PPC and more. Stay up to date with our latest Monthly Dispatch:
RACE Digital Marketing Trends from 2025 to 2026
How is marketing going to change in 2026? Dr. David Chaffey’s annual study for Smart Insights goes through the expected trends and how marketers will be able to benefit from them.
Keep Calm and Content On: The Weekly Dispatch
There’s a lot of volatility and uncertainty in content marketing right now. How are you handling it? Our latest Dispatch explains how you can succeed in uncertain times. Learn our keys for staying the course when things get tough.
Ogilvy On: Reclaiming Attention Through Earned-First Creativity
In our always-on, interconnected world, grabbing and holding audience attention is one of the biggest challenges marketers face. You have to surround your audience with a multitude of high-impact ideas, not just hit them with one big one. Cha Spruce of Ogilvy New York explains why earned-first creativity is the solution to the attention problem.
PPC in the Age of Zero-Click Search
The old “ten blue links” page is gone from search; many searchers have their question answered by an AI overview or informational widget before they ever see your link. So how do you win in this new zero-click environment? Sarah Stemen explains the changes — and lays out how to still find success — in this piece for Search Engine Land.
Loyalty Is the New Brand Currency
We’ve gone from an era of polish in marketing to an era of trust. Instead of glossy campaigns, audiences are connecting to behind-the-scenes storytelling, founder narratives and transparency. In this Entrepreneur piece, Boris Dzhingarov explains how this new focus works and how you can harness it yourself.
How People are Using ChatGPT
ChatGPT has made a huge impact on the world. This National Bureau of Economic Research study by OpenAI and Harvard economist David Deming explains how consumers are using AI in their daily lives.
Thanks for reading. And if you have any questions, comments or thoughts, feel free to reach out. Just drop us a line, anytime.
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services