Greetings Rainmakers!
In this Monthly Dispatch, we’re looking at building your audience. Is Google still the best option for visibility? Have you found the right potential customers to talk to? Are you taking advantage of the persuasive tools you have? Find the answer to these questions and more insights here:
Stop Focusing On Google, It’s Time to Focus On Being Visible
Visibility online used to be as easy as “make sure you rank on Google.” That’s no longer the case. Winston Burton shows why that is in this Search Engine Journal piece — then gives the keys to what comes next.
“Who” Comes First
There’s one question you need to answer before you begin selling. It’s the most vital component to your marketing strategy, the one thing that makes it work: who are you selling to? Our own David Brandon explains.
Google Search Traffic Decline is Inevitable, Execs Say
It’s not just marketers saying it — Google itself is saying it. Google traffic is going down, and it’s not going to stop. Danny Goodwin of Search Engine Land breaks down a recent internal document leak and what it means for the future of search.
GEO is Eating SEO—It’s a Whole New World
As LLM search becomes more popular, content creators and marketers are changing up the way they optimize. This Analytics India Magazine piece by Ankush Das explains how generative engine optimization (GEO) is replacing SEO.
On the Conversational Persuasiveness of GPT-4
A recent Nature study on LLM persuasiveness found that GPT-4 can actually be more persuasive than humans in conversation. Read the full paper here.
Creating Share-Worthy Instagram Content That Outperforms
Instagram is a powerful platform for your social media strategy — but only if you use it correctly. Social Media Examiner’s Michael Stelzner interviewed Instagram strategist Brock Johnson on how to build sharable content and boiled it down to specific actions in this excellent article.
Thanks for reading. And if you have any questions, comments or thoughts, feel free to reach out. Just drop us a line, anytime.
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services