Greetings Rainmakers!
In this Monthly Dispatch, we’re focusing on the future — from the changes shaping how we find things on the web, to the new AI tools that are building, organizing and discovering content. Read on for some bold, well-researched takes on what’s happening now through the next few years.
AI is Killing the Business Model of the Web
Cloudflare CEO Matthew Prince had some pointed comments about what AI was doing to content creation — and where the future is headed. In this piece, Danny Goodwin of Search Engine Land summarizes his comments and adds additional context and background.
Too many marketers still think of SEO as “chasing the #1 position on a search engine results page.” That’s the wrong goal for business success. The new game in town is relevance.
What Is Generative Engine Optimization?
Move over, SEO. GEO is coming. In this Moz piece, Charlie Marchant explains how to pursue generative engine optimization for the wave of LLM-based search engines that are hitting the market right now.
Building AI Agents: How to Get Started
With the rise of AI, you can now automate aspects of your business with AI “agents.” Michael Stelzner of Social Media Examiner explains how to create your own.
Attribution is Garbage, Says This Email Expert
Successful email marketer Jay Schwedelson says attribution doesn’t tell the whole picture about your email. Read about this and more of his ideas in this Hubspot article from Curt del Principe.
How Brand Sponsorship is Being Rewritten in 2025
Sponsorship is about more than celebrities — as agencies grow smarter in their strategies, the way they engage is changing. The Drum breaks down what brand sponsorship looks like in 2025.
Thanks for reading. And if you have any questions, comments or thoughts, feel free to reach out. Just drop us a line, anytime.
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services