Greetings, Rainmakers!
In this Monthly Dispatch, we’re focusing on content across the board — what’s working, how it’s published, and how it’s distributed. There are some critical updates here if you do any sort of digital marketing, including Google saying the quiet part out loud and the broad, sweeping changes in social media over the last several years. Don’t miss this one.
Ex-Google Exec: Giving Traffic to Publishers “A Necessary Evil”
Google is moving away from sending people to websites via its search tools. Instead, it’s trying to keep people on its own platform. Danny Goodwin of Search Engine Land breaks down the latest news.
Your Followers Are Not Your Audience
Instead of curating your timeline by creator, social media platforms are now doing it by interest. Our own David Brandon explains what that means for your digital marketing.
The Bar for High Quality Content has Changed
“High-quality content” used to be all about depth and accuracy. Now it’s about originality and authenticity. Manuel Castillo explains why for Crazy Egg.
Content Cadence: How Often to Publish, and Why
How often should you be publishing? Is there a set tempo you should aim for? Nick Nelson breaks down content cadence in detail for TopRank Marketing.
Inbox Anarchy: An Audience-First Email Marketing Strategy
Convince & Convert recently rebuilt their entire email newsletter from the ground up. Jason Keath goes through what they did, why they did it and the lessons you can learn from their strategy.
Studies Reveal Consumers Easily Detect AI-Generated Content
New studies have shown that consumers easily detect AI-generated content. Matt Southern breaks down the details for Search Engine Land.
Thanks for reading. And if you have any questions, comments or thoughts, feel free to reach out. Just drop us a line, anytime.
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services