Greetings, Rainmakers!
In this Monthly Dispatch, we’re showcasing the latest news and trends in content marketing — and how people are addressing them. Read these articles to prepare yourself for success in Q2. From AI to WordPress to Google statistics, it’s all here:
Brand Differentiation in an AI World: The Power of Authenticity
AI-generated content is becoming increasingly popular. Gabriella Fundaro of Conveyor makes the case that authenticity is THE key to differentiation as AI takes over.
Three Questions Every Post Must Answer
“You have to post to social media,” every marketer will tell you, but there’s more to it than just posting. You have to be intentional. Our own David Brandon gives you three questions to ask before you send your next post.
Mullenweg Considers Delaying WordPress Releases Through 2027
As the Automattic vs. WP Engine feud heats up, WordPress founder Matt Mullenweg may slow down the release cycle of new versions. Roger Montti of Search Engine Journal lays out the full story.
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
Datos is using its in-house data to build a picture of how Americans use Google. Rand Fishkin of SparkToro breaks down the data and explains what it means for businesses.
How to Find Profitable Keywords For Your Niche
Just because a keyword has high volume doesn’t mean it will drive revenue. In this article for Moz, Jonathan Berthold explains how to find keywords that will make the cash register ring.
How To Set Content Marketing Goals That Matter to the Business
Marketers often use fuzzy language like “brand awareness” or “credibility,” but to get the budget and respect they need, they have to learn to speak the language of executives and salespeople. Ann Gynn of Content Marketing Institute lays out four clear goals to accomplish this.
Thanks for reading. And if you have any questions, comments or thoughts, feel free to reach out. Just drop us a line, anytime.
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services