Greetings Rainmakers!
2024 is almost over, and in this final Dispatch of the year, we’ve rounded up this month’s best articles on the state of content and content discovery. Voice search, podcast audio, YouTube visibility … it’s all here, just in time for the new year.
Voice Search SEO: How Does It Work?
With the rise of smartphones and voice assistants, voice search has gone from nifty gadget to foundational technology. Ben Steele of Search Engine Journal explains how you can optimize your visibility on voice search.
Search engines have been evolving for over three decades … but we’re on the brink of revolution, not just evolution. Our own David Brandon lays out how AI search models are changing the way we find information.
YouTube Updates for 2025: What Marketers Need to Know
YouTube is the dominant video platform on the Internet, and one of the most popular search engines as well. Michael Stelzner goes through what’s new, what still works and where YouTube is headed in the new year.
SEO Reality Check: 13 Hard-Hitting Truths You Need to Hear
The SEO of 2024 bears little resemblance to the SEO of 10 years ago. Jason Barnard explains how optimization really works today for Search Engine Land.
Site Reputation Abuse: Is Your Website at Risk?
Google’s new anti-spam policy went into effect in May. Do you need to be worried? Dr. Peter J. Meyers of Moz goes through what site reputation abuse is and how to avoid it.
Full Disclosure: The Power of Unedited Audio
Does your podcast need to be polished? Maybe not as much as you think. Blubrry makes the case for leaving your audio unedited and giving your audience an unvarnished interview.
Thanks for reading. And if you need a hand with anything, just drop us a line, anytime.
See you in the new year with a new edition of The Rainmaker Dispatch!
Happy Holidays,
Ed Bardwell
President
Rainmaker Digital Services