Greetings Rainmakers!
The hits just keep coming this month. As the digital marketing ecosystem shifts around us, we have to find new ways to get people’s attention … or resurrect old ones. Google’s Creator Summit pointed out the issues that small content creators are having as good content loses search traffic. SEOs are scrambling. Social isn’t cutting it, not entirely, and there’s no clear heir apparent to Google search marketing for small sites. People are looking for answers … and we found some for you.
In this month’s Dispatch, we’re sharing content from people and outlets charting the way forward, including Robert Rose’s strategy talk from Content Marketing World 2024, our breakdown on lead magnets for email marketing, a new Semrush guide to content strategy and more. Read them here:
Embrace the Valuable Friction Between Creativity and Technology
Worried about where digital marketing is headed? You’re not alone. Robert Rose of Content Marketing Institute shares his thoughts on what the latest developments mean for the industry … and what it will take to stand out in the years ahead.
Lead Magnets Drive Email Marketing
We’ve talked a lot about how important email marketing is, but not a lot about how to get a user’s email address In this Dispatch article, our own David Brandon breaks down how you can generate an email list using the power of lead magnets.
5 Content Strategy Examples + How to Create Your Strategy
“If you fail to plan, you plan to fail,” the old saying goes, and it’s truer than ever in this time of change. Tan Siew Ann lays out a number of content strategies that are working right now and ways you can build your own in this piece for Semrush.
YouTube for Businesses: A Step-by-Step System for Success
Video is more critical than ever for your content strategy, and YouTube is the king. In this piece, Michael Stelzner and Sunny Lenarduzzi pair up to explain how you can build a successful YouTube channel for your business.
Google Search Demoting Content that is Starkly Different from the Main Content of the Site
Independent SEO consultant Glenn Gabe noticed some issues with portions of large content-based sites losing Google visibility over the past month. Barry Schwarz sums up Gabe’s findings and analyzes Google’s response in this article for Search Engine Land.
What Makes Online Content Viral? The Psychology Behind Shares
Everyone wants their content to go viral … but it takes a little understanding of why people share. Joni Sweet breaks down how online content goes viral in this Contently piece.
Thanks for reading. And if you need a hand with anything, just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch!
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services