Greetings Rainmakers!
Marketers and advertisers alike have had a busy month. We’re coming off the Cannes Lions, the most important awards event in our industry and a bellwether for where the market is headed. And we think you’ll be interested in what they showed us this year.
In this month’s Dispatch, we’re starting off with a look at what we learned from this year’s Cannes winners. Then we’re going through some fresh Google data, brand strategy tips, a guide to eCommerce and more. Read on for the best marketing content of the last month:
Did Cannes Lions Awards Just Say Content Beats Advertising?
Despite the fact that advertising’s most prestigious awards tend to lean towards … well … ads, this year’s Cannes Lions made a case for content marketing’s continued relevance. Content Marketing Institute’s Robert Rose breaks down why.
Selling on the major eCommerce platforms is easy, but it comes with hidden costs. Our own David Brandon breaks down what you don’t know about selling on platforms like Amazon, TikTok and Etsy.
How many Google searches actually end with a click? SparkToro’s Rand Fishkin uses data from Datos to put together a picture of what’s actually happening in the world of search.
Video Content Marketing Strategy: Balancing Quality and Quantity
For many marketers, there’s no question of “if” you use video — it’s “how.” A. Lee Judge and Michael Stelzner break down the two major types of video content strategy for Social Media Examiner.
From Brand Strategy to Brand Fame
Brand awareness is something every company aspires to — but brand fame goes a step beyond that. Learn what it is, how it works and why you need it with Stefan Maritz’s breakdown for CXL.
19 Surprising Things About Gen Z
Gen Z is starting to become a real demographic force that content marketers need to focus on. Learn what you need to know about how to appeal to this generation with this SheerID study.
Thanks for reading. And if you need a hand with anything, just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch!
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services