Greetings Rainmakers!
We had some pretty bad storms roll through Texas a few weeks ago, which left us without power for five days and downed a lot of limbs at my house. I’ve been out in the yard with a chainsaw a lot. Not my favorite task … but it got me thinking about the business.
Your digital presence needs constant maintenance and upgrades, just like my yard. It’s a never-ending job; you don’t just get to stack the dead branches or mow the grass once and be done with it. That’s why we share these vital resources with you month after month — because there’s always something we think will help you maintain or upgrade your digital property.
This Dispatch in particular includes some information you need to know: Google’s biggest leak in years, a look ahead at how AI will affect your business, the impact of cookies being phased out and more. Check it out:
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me
One of the biggest bombshells for SEO in years, this article by SparkToro’s Rand Fishkin broke the news of the largest leaked stash of Google search data ever.
With AI firmly entrenched in digital marketing, what does the future hold for marketers? Our own David Brandon explains.
How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read
Email marketing is more important than ever. In this piece, Liviu Tanase explains for Entrepreneur how you can find the right email length to engage your audience.
The 2024 Marketing Trends Report
This insightful collaborative report, assembled by the two agencies Carney and Quill, goes through a ton of data about 2024 trends to paint a picture of the present and future of marketing.
Tech at Work: How the End of Cookies Will Transform Digital Marketing
Cookies have been the backbone of marketing attribution and tracking for decades, but privacy regulations are forcing them out of commission. In this Harvard Business Review podcast, business leaders, researchers and tech journalists discuss where the industry goes from here.
How to Get More Clients from Referrals and Self-Promotion
Word of mouth and self-promotion are critical referral channels for any business. Lisa D. Jenkins, Brooke Sellas and Kris Kiehn collaborate on this Social Media Examiner piece to explain how you can use them for your brand.
Thanks for reading. And if you need a hand with anything, just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch!
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services