Greetings Rainmakers!
David here, doing this one for Ed. I’ve had an interesting experience lately. I’m mostly a copywriter, but recently I’ve been dabbling in sales, trying to help an acquaintance set up a site with Rainmaker Platform. He’s a smart guy and a good business owner, but he doesn’t really know the web; he prefers the analog world.
That experience has informed this month’s Dispatch, which is meant to do the same thing as the conversations I’ve been having with my buddy: give you the tools to thrive in a digital world. From local SEO to understanding the three biggest changes in marketing to a sneak peek at how search may be changing, this Dispatch will set you up for digital business success.
3 Trends Reshaping Marketing and Measurement
Kristin MacGregor of Smartly explains the biggest trends that are shaping digital marketing right now for The Drum. There are movements that can be taken advantage of if you know how to work with them.
Building Brand Loyalty in a Cynical World
Want to be successful, no matter what changes come to your environment? Build brand loyalty. We explain why it matters and how it works for the Dispatch.
Optimizing Your Buying Process for Revenue Growth
Sometimes opportunities get looked over if they don’t lead directly to sales. But optimizing the process that already exists can bring you even more opportunity. Sidney Waterfall of CXL explains how.
14 Local Search Developments You Need to Know About From Q1 2024
Miriam Ellis explains how Google’s local search has changed early this year, including new categories, an AI business description generator and more.
Is ChatGPT the Google Search Killer We’ve Been Expecting?
A recent Sam Altman interview laid out his ideas for the future of a possible ChatGPT-powered search competitor to Google. Danny Goodwin of Search Engine Land explains what it means, and why it matters.
How to Keep Your Digital Marketing Assets Secure?
Security isn’t something that marketers talk about as much as metrics, engagement and content, but it matters. CG Magazine’s staff explains how you can keep your marketing assets safe.
Thanks for reading. And if you need a hand with anything, just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch!
Best Regards,
David Brandon
Copywriter
Rainmaker Digital Services