Greetings Rainmakers!
It’s almost time to flip the calendar to 2024. The holidays are here; we’re all looking forward to spending some time with our family and friends after this busy year. I don’t know if it’s going to be a white Christmas here (snow is more than a bit rare in Texas), but either way, it’ll be good to relax so we can hit the new year full steam ahead.
Thanks to everyone who’s been a regular reader of the Dispatch this year. We appreciate you, and we hope you have a great 2024.
In the meantime, this final 2023 Dispatch has some details on upcoming content marketing trends, podcast analytics, crawl depth and more. Read on to get informed:
How to Strategically Use Social Media Trends to Boost Your Brand
Trends can boost your social media profile, but you have to use them in a way that matches your brand. Ignite Social Media’s community managers AnnE Ford and Dervon Thompson explain the process.
Turn Your Customers into Salespeople
The best sales staff you have is your audience. Our own David Brandon gives you the tools you need to get your community to work for you.
Top 10 Trends for Content Marketing in 2024: For B2B Brands and Beyond
There’s a lot happening in content marketing, and this piece from Katelyn Drake for TopRank breaks down what you need to know in the coming year.
Podcast Analytics: How & Where to Monitor Your Progress
If you’re not measuring your success, you’re planning to fail. Ashley Simpson clearly lays out everything that you need to understand about podcast analytics for Niche Pursuits.
How Displaying More Posts on the Blog Page Improves Crawl Depth (and Drives SEO Traffic)
This CXL piece from Bill Gaule is a very technical look at how one company improved their SEO performance by 23% with small tweaks. Learn from them how you can optimize your site.
Build Blog Products That Sell 6: Tell the World
This is the last in a series from ProBlogger on selling blog products, and Greg McFarlane finishes up with a bang. It’s a great breakdown of how to approach product selling and landing page copy for a blog.
Thanks again for reading. We’ll see you in 2024 — and if you need a hand with anything before then, just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch.
Happy Holidays,
Ed Bardwell
President
Rainmaker Digital Services