Google Analytics leads the market, holding over a 70% market share — and there’s a good reason for that. It’s powerful, free and widely available. If you have analytics on your site, you’re probably using Google Analytics. If not, it’s time to look at using it. Google is changing its analytics technology. Its classic Universal Analytics (UA) Continue Reading...

PPC and SEO are completely separate tactics. Or are they? It’s easy to think of paid search and organic optimization as unrelated items on your marketing checklist. But that would be a mistake. The truth is, Google’s SEO and pay per click (PPC) models are symbiotic — they work best together, and the result is greater than the sum of its Continue Reading...

You can have the most creative content in the world, but if people don’t respond to it, it’s worthless. Content has to drive action. Bad creative on your landing pages will torpedo your campaigns. On the flip side, great creative will make your landing pages work. Don’t believe me? Believe Barack Obama, whose landing pages went up 40% on signups Continue Reading...

Marketing funnels are one of the most common digital tactics to build your business. Think of a funnel as a group of related content pieces; top of funnel builds awareness, middle of the funnel shows your audience how to find a solution, and bottom of funnel closes the deal. Everything starts with the top. To succeed, you need to fill it and Continue Reading...

Marketing to businesses is a different challenge than consumers. If that’s what your company does, you need to understand how business to business (B2B) marketing works. Business to consumer (B2C) and business to business are similar, especially in digital marketing, but there are five key differences you need to understand to succeed. One vs. Continue Reading...

The way we use social media constantly changes. We don’t engage through social media the same way we did five years ago — let alone 10 or 20. One of the biggest changes is the way we post our content. Businesses used to just post the link to a blog or video with a teaser sentence. These days, it’s tough to get people to even look at your Continue Reading...

There’s a line between spamming your audience and never sending them anything, and a lot of businesses struggle finding it. You need to find the email frequency that creates the most perceived value for your audience. The Email Tsunami I remember as a kid there were days when I went to get the mail and the box was completely full. Much of it was Continue Reading...

I framed houses for a year out of college — and it taught me a lot about websites. Just like a house, there are many different ways to build a website. But a family that’s getting one from the ground up wants a house that fits their needs — not a one-size-fits-all box. So should your business. Here’s how you can frame your website from the Continue Reading...

Google is the king of search engines. Over 80% of all searches worldwide are conducted through Google, so when they make changes, the whole content marketing world pays attention. And they just made a change. E-A-T was the acronym that defined SEO success for years. Google has changed that. The acronym has added another letter — it’s now Continue Reading...

It’s the beginning of January, and that means New Year’s resolutions. It’s a great time to make a resolution to build a better online business in this coming year. Here are the five steps to follow to make your business a success in 2023. #1: Commit to Publishing Content Regularly We’re all media companies now; in 2023, you can’t be on the Continue Reading...