A burned-out car handed the Stanley brand a gift last week. A woman posted a video to TikTok showing her destroyed vehicle… in the center console was an intact Stanley mug. The ice in the cup wasn’t even melted after the fire. https://www.tiktok.com/@danimarielettering/video/7301724587488759070 Stanley caught wind of the video, and within Continue Reading...

Is your brand boring? Many marketers, especially in B2B, struggle with the perception that their product or service is boring. That’s not true. To the right audience, you’re not boring. I have an acquaintance who’s very passionate about airplanes. He knows every commercial plane by silhouette and will happily talk your ear off about it. Continue Reading...

SEO has changed a lot in the last few years. If you were doing marketing in the 2000s or 2010s, you remember how central SEO was to everything. Marketers discovered that there was attention available for anyone who invested a little effort to publish relevant content. Content marketing was aimed directly at taking your site to the top of the Continue Reading...

Success isn’t random. That’s a well-known fact, and my conversations with our clients over the past year through content like Digital Marketing Done Right and our Q&A series have only reinforced that for me. Our most successful clients don’t rely on chance or hope to build their business. It came to a head in our recent Q&A with Continue Reading...

Permission is powerful. When you have someone’s permission to market directly to them, they’ve chosen to listen. You’re not just another message fighting for attention in the middle of their social media feed — you’ve been invited in. Email is the predominant permission-based channel, but it’s not the only one. There’s another Continue Reading...

What does your business provide for your audience? Products and services are important. But knowledge is often the most vital solution your company provides. Knowledge isn’t just power. It’s profit. You’re missing out if you don’t use it. And one of the chief vehicles you can use to share knowledge with your audience is an online course. Many Continue Reading...

Modern websites should be mobile-friendly, or they’re missing out on a huge chunk of potential audience. Don’t believe me? Look at the stats. About 60% of web traffic today is mobile. That number’s been over 50% since 2017, and it continues to climb slowly. This has had a number of knock-on effects — the rise of responsive web design, Google’s Continue Reading...

Making money on the Internet is harder in some ways than it used to be. To survive in a mature market, companies are moving content and features behind paywalls. Subscriptions, a key indicator of this, are up; subscription eCommerce is expected to hit $904.2 billion worldwide by 2026. Consumers are finally realizing that good content has a cost. Continue Reading...

In our last Dispatch, we talked about the importance of owning your own content. The only way to build a defensible digital presence is to own your websites and permission-based mailing lists. But “rented” social media channels like Facebook, TikTok and Instagram are still critical. Why? Field of Dreams told us to build it and they will come. Continue Reading...

Marketers are inundated with news about the platforms they use. Twitter advertisers are fleeing the platform in droves. TikTok users complain they can’t see posts from people they follow. The European Union and iOS are forcing social media apps to adjust their business models with their privacy measures. Every day there’s another news story Continue Reading...