Digital marketing is for more than just Internet businesses. Businesses like Amazon would never have been possible without the Internet, but the Internet revolutionized more than just eCommerce. Technology helps businesses and consumers every minute of every day … including local businesses. Your main revenue may come from a physical location Continue Reading...

Social media is changing. When social media first started, the platform chose what content you saw primarily based on who you followed. That’s not how it works today. Instead of curating the timeline by creator, algorithms are now curating by interest. Here’s a quick experiment for you. Think of a few topics you’d like to see more about Continue Reading...

Nothing convinces people you’re good at what you do like somebody else saying it. Reviews and testimonials are incredibly powerful. There’s an indication of customers that are so happy that they took the time to share their appreciation of the experience. And roughly 70% of online shoppers read and consider reviews before buying. You need Continue Reading...

“You have to post on social media.” Marketers have been saying that for over a decade. And it’s true; without a social media presence, you’re missing out on a huge chunk of potential audience. But “just post” isn’t a strategy. “Just post” is what causes a lot of businesses to give up on social media altogether. They just aren’t getting Continue Reading...

Want people to do things for you? They need to trust you. Your audience is asking you a question: will you provide what I need when I need it under the terms we agreed upon? You may answer “yes.” But they need to believe you. That’s trust. You can’t “game” or “fake” trust. It has to be real. It’s foundational to every business Continue Reading...

“Authenticity” is the hottest buzzword in content marketing. But no one seems to know what it actually means. It’s not: A production value A type of content A pivot from brand-specific to personality-driven Here’s how to make sure you’re authentic. Many people think “authentic” content is a function of openness and access. Continue Reading...

It’s over. We won. 20 years ago, “content is king” was a radical idea. Now it’s banal. Web pages, forums, blogs, podcasts, videos … marketers all agree that content is the engine that drives interest, traffic and conversions. What they don’t agree on is which kinds of content you should produce. There are a lot of people saying “Oh, you Continue Reading...

Like a great meal, successful marketing starts with a good recipe. A recipe is just a ratio of ingredients. As cook and author Michael Ruhlman notes, “When you know a ratio, you have a hundred recipes at hand.” If you want well-balanced content marketing, you need the right content ratio for your business. Here at Rainmaker Digital Continue Reading...