We’ve been doing marketing for a long time … long enough to recognize trends as they’re forming. At the start of 2024, we made some predictions about what would happen in 2024. Let’s take a look at how we did … and what we can see coming in 2025. Our 2024 Predictions If you didn’t read our original trends article for 2024, it’s worth going Continue Reading...

There is a whole constellation of AI tools promising to change the way you interact with the Internet. Perplexity. SearchGPT. Copilot. Google AI Overviews. All of these tools (and others) are trying to replace traditional search engines. AI is here to stay. And we’re just starting to feel its impact on search. How did we get to this point? Continue Reading...

Building an online store is easier than it’s ever been. But getting someone to buy is a different story. You can research, build a funnel, do all the right things to get people to select your products or services, but you can’t be sure that they’re even going to be interested by the time they get to the checkout. Don’t believe me? Believe Continue Reading...

Email, despite being one of the oldest digital marketing technologies, is still a critical part of today’s marketing mix. Permission based marketing works better than ever in a world of fragmented attention, driving an average return of $36 per $1 spent (per a Litmus report). Any marketer worth their salt will tell you to build an email Continue Reading...

“How’s it going? I’m David.” Visiting my parents in Spokane, I’ve found myself saying that a lot. No one here really knows me, and that means constant introductions. But most of those conversations proceed naturally — we’re meeting each other incidentally in the flow of the day, not seeking each other out. How do you introduce yourself to Continue Reading...

In the early days of the Internet, it was a lot harder to find information than it is now. Before Google, you used less refined tools: word of mouth, web rings (a sort of daisy-chain link between sites on similar subjects), hand-collated lists like Yahoo!. Your primary resource for information was your online community. Google changed everything. Continue Reading...

Marketing has changed a lot in the last 10 years. It might not feel that way. Most of the major players are the same as they were in 2014. Facebook and Google already dominated social media and search, and YouTube was the destination for video content. Content marketing was the main method of building business. But when you look closer, Continue Reading...

Text has always been the backbone of SEO … but that's starting to change Blogs were the go-to for early content marketing. Though images, audio and video eventually became important as content, they were mostly relevant to SEO through alt tags or transcripts. Optimization works differently today. Video SEO matters. Google recently updated its Continue Reading...

My brother and I loved Grandad Fraser's bedtime stories. When my grandparents visited, we would beg him to tell us a story. He'd always oblige, spinning tales of David and James's adventures in wild places in Africa, Asia and Australia. I still remember his deep voice talking about me and my brother floating down the "great gray-green Limpopo Continue Reading...

Digital content used to run on volume. No longer. I’ve done volume work before — and I have peers who still do. Most clients didn’t care about the quality as long as we published by the deadline; the goal was to shovel as much content as possible into Google’s hungry maw like coal into a steamship boiler. Volume was one of the biggest keys Continue Reading...