Like a great meal, successful marketing starts with a good recipe. A recipe is just a ratio of ingredients. As cook and author Michael Ruhlman notes, “When you know a ratio, you have a hundred recipes at hand.” If you want well-balanced content marketing, you need the right content ratio for your business. Here at Rainmaker Digital Continue Reading...
Control the Conversation
People will talk about your business. In 2025, few businesses can sell without communicating with their audience. If you don’t tell your story, other people will do it for you through social media and online reviews. Own your digital presence and control the conversation around your brand. The best way to do that is with your Continue Reading...
The Stories that Shaped Digital Marketing in 2024
We’ve read a lot of news this year. Every week, each member of the Rainmaker Digital Services team contributes a list of articles for RainmakerDispatch.com — these include news, how-tos, case studies, and anything else we think is relevant for our audience. The marketing team chooses the top 17 links to go up on the site. Then every month, we Continue Reading...
A Look Back … and a Look Forward
We’ve been doing marketing for a long time … long enough to recognize trends as they’re forming. At the start of 2024, we made some predictions about what would happen in 2024. Let’s take a look at how we did … and what we can see coming in 2025. Our 2024 Predictions If you didn’t read our original trends article for 2024, it’s worth going Continue Reading...
How AI Is Upending Search
There is a whole constellation of AI tools promising to change the way you interact with the Internet. Perplexity. SearchGPT. Copilot. Google AI Overviews. All of these tools (and others) are trying to replace traditional search engines. AI is here to stay. And we’re just starting to feel its impact on search. How did we get to this point? Continue Reading...
Cut Friction. Create More Customers.
Building an online store is easier than it’s ever been. But getting someone to buy is a different story. You can research, build a funnel, do all the right things to get people to select your products or services, but you can’t be sure that they’re even going to be interested by the time they get to the checkout. Don’t believe me? Believe Continue Reading...
Lead Magnets Drive Email Marketing
Email, despite being one of the oldest digital marketing technologies, is still a critical part of today’s marketing mix. Permission based marketing works better than ever in a world of fragmented attention, driving an average return of $36 per $1 spent (per a Litmus report). Any marketer worth their salt will tell you to build an email Continue Reading...
Marketing Outreach Isn’t a One-Night Stand
“How’s it going? I’m David.” Visiting my parents in Spokane, I’ve found myself saying that a lot. No one here really knows me, and that means constant introductions. But most of those conversations proceed naturally — we’re meeting each other incidentally in the flow of the day, not seeking each other out. How do you introduce yourself to Continue Reading...
Community-Created Content is Back
In the early days of the Internet, it was a lot harder to find information than it is now. Before Google, you used less refined tools: word of mouth, web rings (a sort of daisy-chain link between sites on similar subjects), hand-collated lists like Yahoo!. Your primary resource for information was your online community. Google changed everything. Continue Reading...
Lessons from a Decade of Digital Marketing
Marketing has changed a lot in the last 10 years. It might not feel that way. Most of the major players are the same as they were in 2014. Facebook and Google already dominated social media and search, and YouTube was the destination for video content. Content marketing was the main method of building business. But when you look closer, Continue Reading...
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