Greetings Rainmakers!
The rules of marketing are always in flux, and this edition of the Dispatch takes a look at what’s changing. From Google’s guidelines to conversion case studies and corporate failures, this edition has the details you need to run a successful business online. Let’s get into it.
Everything You Need to Know About Google Search Essentials
Google gives you the playbook for what it wants from your content in its Google Search Essentials. Erin Pennings explains the details for Hubspot.
Craft a Compelling Podcast
Good content of any kind needs to stand out from the crowd — podcasts are no different. Our own David Brandon explains how to set yourself apart from the pack.
A Simple Popup Accelerates Email List Growth
The popup is an age-old tactic for marketing success, and in this case study it’s applied to email lists. Courtney Hume explains how it worked for CXL.
Welcome to the Distribution-First Era
“If you build it they will come” no longer works the same way it used to. Ty Magnin and Tim Metz of Animalz explain how content distribution has changed — and where it’s going.
Lessons from Air Canada’s Chatbot Fail
AI is making its way into everything, but that also opens the door for new problems. Content Marketing Institute goes through a recent gaffe with Air Canada and how marketers can avoid those issues in the future.
Google Releasing Massive Search Quality Enhancements in March 2024 Core Update
Search results have been getting worse, and Google’s last few updates have been aimed at changing that. Barry Schwartz of Search Engine Land explains what’s changed and how it will affect you.
Thanks for reading. And if you need a hand with anything, just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch!
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services