Does Your Website Need a Tune-Up?

What Areas of My Site Will You Focus On?

We’ve been building (and studying) profitable websites that actually work for many years. We’ve seen a lot of successes in that time, but we’ve also made — and learned from — virtually every mistake in the book.

• Design

  Seth Godin once said something to the effect of “the web is a beauty pageant.” Like it or not, the various design elements of your website are very important for reaching your business and audience goals. We’ll point out the strengths and weaknesses of your design, and offer options to tune them up.

• Content and Conversion

  The convergence of content and conversion is the sweet spot that allows us to reach — and then sell to — a prospective audience. We’ll focus on what we believe are the eight most important areas that will make a serious difference in the effectiveness of your marketing.

• SEO

  Search Engine Optimization is the ethical process by which we affect the visibility of a website or a single web page in a web search engine’s unpaid results. We have partnered with the excellent Raven Tools to provide you with an industry-leading snapshot of your current technical SEO efforts.

• Email Marketing

  Despite near-constant reports of its demise, email marketing is by far the most powerful form of digital marketing on the planet. Allow us to look into your current email marketing strategy, and we’ll recommend how to make it even more profitable for you.

• Traffic

  Whether you’re going all in on social media, becoming an in-demand podcast host in your market, or diving into the world of paid advertising, we’ll make basic recommendations about what you should focus on to achieve the most impact in the next 12 months.

• Results

  What’s all this work getting you anyway? Are you moving towards your audience and business goals, or not? And, how do you find out? We’ll help you get there, providing the best options for tracking what matters.

• Next Action Steps

  Before signing off, we’ll take a moment to reiterate the most important actions we believe you should be taking in the coming days, weeks, and months. We’ll narrow this down to the top three, in order of importance, so you don’t have to wonder what you should be working on next.